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Tested Advertising Methods by John Caples: Used

US $26.10
ApproximatelyRM 109.75
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
Book Title
Tested Advertising Methods
Publication Date
1998-06-25
Edition Number
5
Pages
278
ISBN
0130957011
Subject Area
Business & Economics
Publication Name
Tested Advertising Methods
Publisher
Benjamin-Cummings Publishing Company
Item Length
9 in
Subject
Advertising & Promotion
Publication Year
1998
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.6 in
Author
John Caples, Hahn
Features
Revised
Item Weight
13.1 Oz
Item Width
6.2 in
Number of Pages
320 Pages

About this product

Product Identifiers

Publisher
Benjamin-Cummings Publishing Company
ISBN-10
0130957011
ISBN-13
9780130957016
eBay Product ID (ePID)
41380

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Tested Advertising Methods
Publication Year
1998
Subject
Advertising & Promotion
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
John Caples, Hahn
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
13.1 Oz
Item Length
9 in
Item Width
6.2 in

Additional Product Features

Edition Number
5
Intended Audience
College Audience
LCCN
96-047752
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.132
Edition Description
Revised edition
Synopsis
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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