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News Flash : Journalism, Infotainment and the Bottom-Line Business of Broadca...

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eBay item number:364041276810
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
News Flash : Journalism, Infotainment and the Bottom-Line Busines
ISBN
9780470401774
Publication Year
2004
Type
Textbook
Format
Trade Paperback
Language
English
Publication Name
News Flash : Journalism, Infotainment and the Bottom-Line Business of Broadcast News
Item Height
0.6in
Author
Bonnie Anderson
Item Length
9in
Publisher
Wiley & Sons, Incorporated, John
Item Width
6in
Item Weight
14.9 Oz
Number of Pages
284 Pages

About this product

Product Information

While talking heads debate the media's alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn't about the Left versus the Right--it's all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates' pursuit of the almighty dollar consistently trumps the need for fair and objective reporting. Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that's losing credibility and viewers by the day. As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives--the real power in broadcast journalism--are increasingly employing tactics and strategies from the entertainment industry. They cast reporters based on their ability to project credibility, value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047040177x
ISBN-13
9780470401774
eBay Product ID (ePID)
22038309411

Product Key Features

Author
Bonnie Anderson
Publication Name
News Flash : Journalism, Infotainment and the Bottom-Line Business of Broadcast News
Format
Trade Paperback
Language
English
Publication Year
2004
Type
Textbook
Number of Pages
284 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
14.9 Oz

Additional Product Features

Lc Classification Number
Pn4888.T4a55 2004
Table of Content
Preface ix Acknowledgments xix 1 The Rise of the Corporate News Networks 1 2 What You Don't Know Can Hurt You 25 3 This Is Good Business? 41 4 The Good 73 5 The Bad 95 6 And the Ugly 115 7 All Profits, All the Time 149 8 We Report, We Decide 187 9 Strange Bedfellows 201 Conclusion: Rx for TV Journalism 225 Notes 237 The Author 249 Name Index 251 Subject Index 257
Copyright Date
2004
Topic
Television / General, Journalism
Dewey Decimal
070.4/3/0973
Intended Audience
Trade
Dewey Edition
22
Genre
Language Arts & Disciplines, Performing Arts

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