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Why Advertising Fails: And How to Make Yours Succeed by Dan S Kennedy: New

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eBay item number:363925380134
Last updated on Dec 16, 2023 12:20:17 MYTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Publication Date
2021-11-23
Pages
224
ISBN
9781642253467

About this product

Product Identifiers

Publisher
Advantage Media Group
ISBN-10
1642253464
ISBN-13
9781642253467
eBay Product ID (ePID)
8057281425

Product Key Features

Book Title
Why Advertising Fails : and How to Make Yours Succeed
Number of Pages
224 Pages
Language
English
Topic
Development / Business Development, Marketing / Direct, Advertising & Promotion
Publication Year
2021
Genre
Business & Economics
Author
Dan S. Kennedy
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
10.8 Oz
Item Length
8.8 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
2021-916418
Table Of Content
AUTHOR'S IMPORTANT INTRODUCTION The Mouse That Ill-Advisedly Roared The Blind Following the Blind The Secret of Properly Purposed Advertising Advertising Doesn't Live on an Island The Easiest Way to Guarantee That Your Advertising Never Fails Again! The Big Lie Ad Message Essentials How to Attract More High-Paying Clients and Close Big Fat Deals Using Sales Consultations Half the Battle Won or Lost in Seventeen Words or Less The Three Hurdles What's Your Big Idea? (What It Isn't) Failure to Test Advertising Is Not (Just) Something You Do Maximizing Every Ad Dollar You Spend, Creating Funnels That Guide EVERY Lead To Become Your Next Lifetime Customer, Client, Patient, or Member Ad Budgets Are Stupid Is Successful Advertising Art or Science? The Top Ten Songs That Will Tell You Why Advertising Fails and How to Make Yours Succeed How to Keep a Patient for Twenty-Four Years An Extra Afterthought, Raised by the Pandemic ABOUT THE AUTHOR
Synopsis
Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall - at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company leadership, the format for the ad, the product itself? With Why Advertising Fails , renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit-and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue-your business depends on it!, Uncover the secrets of properly purposed advertising How often have you spent your money on an ad only for it to fall ­ at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame--company leadership, the format for the ad, the product itself? With Why Advertising Fails , renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit--and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue--your business depends on it!, How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what's to blame-company leadership, the format for the ad, the product itself? With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit-and what to do to x it. e key is properly purposed advertising that follows a consistent, measurable plan. And here's the kicker: there's no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns. Featuring guest chapters from some of the world's leading marketers, you'll learn what you're getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It's not too late to turn your advertising around and start generating revenue-your business depends on it!

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