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25 Need-to-Know MBA Models by Julian Birkinshaw: New

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Publication Date
2017-01-17
ISBN
9781292178899
Category

About this product

Product Identifiers

Publisher
Pearson Business
ISBN-10
1292178892
ISBN-13
9781292178899
eBay Product ID (ePID)
234262976

Product Key Features

Book Title
25 Need-To-Know Mba Models
Number of Pages
200 Pages
Language
English
Topic
Marketing / General, Entrepreneurship, Management
Publication Year
2017
Genre
Business & Economics
Author
Kenmark, Julian Birkinshaw
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
9.2 Oz
Item Length
8.4 in
Item Width
5.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2016-046618
Dewey Edition
23
Dewey Decimal
658
Table Of Content
Part 1: Management 1. Change management: Kotter's eight-step model 2. Cognitive biases in decision making 3. Emotional intelligence 4. Negotiating techniques: BATNA 5. 360-degree assessment Part 2: Marketing 6. Multichannel marketing 7. The 4 Ps of marketing 8. Pricing strategies: dynamic pricing 9. Product life cycle 10. Segmentation and personalised marketing Part 3: Strategy 11. The BCG growth-share matrix 12. Blue ocean strategy 13. Core competence and the resource-based view 14. Five forces analysis 15. Game theory: the prisoner's dilemma Part 4: Innovation and entrepreneurship 16. Design thinking 17. Disruptive innovation 18. The lean startup 19. Open innovation 20. Scenario planning Part 5: Finance 21. Capital asset pricing model 22. Capital budgeting 23. Ratio analysis 24. Valuing the firm 25. Weighted average cost of capital
Synopsis
25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead., 25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA models With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast. "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models" Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today." Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions." Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more." Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank "Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance." Dr Matt Carter, Founder, Message House, 25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA models With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast. "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models" Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today." Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions." Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more." Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank " Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance." Dr Matt Carter, Founder, Message House, The essentials of an MBA distilled into one book that you can refer to again and again, Want new ways of looking at old problems? Need a range of decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? With indispensible MBA models that will help you make the most out of every business opportunity, this books tells you what you need to know, fast. It also includes a further reading guide if you want to expand on your knowledge. Book jacket., 25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and don'ts of using MBA models With indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast. "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models" Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today." Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank "Whether you are a potential business school student or an experienced executive this is the must-have reference guide to MBA models. I wish this book had been around when I did my MBA! At last, the definitive reference guide to MBA models packed full of useful tips and practical suggestions." Stephen Martin, Director General, Institute of Directors "This book is an essential tool for anyone working in management today. It explains in clear terms the important management models and techniques that are widely used, and what Management need to do next if they want to learn more." Shinsuke Toda, Managing Director, Head of Europe Department, Mizuho Bank " Captures brilliantly the key ways businesses think and act in an easy-to-read book. Complex business frameworks made easy to understand, with helpful tips and guidance." Dr Matt Carter, Founder, Message House
LC Classification Number
HD31.2

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