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Second Curve : Managing the Velocity of Change by G. Schmid and Ian Morrison... - Picture 1 of 2
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Second Curve : Managing the Velocity of Change by G. Schmid and Ian Morrison...

alcatrastore
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US $10.00
ApproximatelyRM 42.27
Condition:
Brand New
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Located in: San Mateo, California, United States
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eBay item number:356947327990

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780345405418

About this product

Product Identifiers

Publisher
Random House Publishing Group
ISBN-10
0345405412
ISBN-13
9780345405418
eBay Product ID (ePID)
124026

Product Key Features

Book Title
Second Curve : Managing the Velocity of Change
Number of Pages
240 Pages
Language
English
Publication Year
1996
Topic
Organizational Development
Features
Revised
Genre
Non-Classifiable, Business & Economics
Author
G. Schmid, Ian Morrison
Format
Hardcover

Dimensions

Item Weight
22.3 Oz
Item Length
9.8 in
Item Width
6.7 in

Additional Product Features

Intended Audience
Trade
LCCN
96-014754
TitleLeading
The
Dewey Edition
20
Dewey Decimal
658.4/06
Edition Description
Revised edition
Synopsis
"A REAL EYE OPENER . . . THE FUTURE IS GROWTH AND THAT GROWTH IS ON THE SECOND CURVE." --George Harvey, Chairman, President, and CEO Pitney Bowes, Inc. In The Second Curve, Ian Morrison creates a revolutionary new business model that can be used no matter what the market upheaval. His theory is deceptively simple: you must ride the first curve--a company's traditional business carried out in a familiar corporate climate--to the all-important second curve. The second curve is the future--the new technologies, new consumers, and new markets that companies must command to survive and thrive. In the many companies Morrison profiles, leaders have learned to master both the first and second curves, to anticipate the rate and pace of change, to know when and how to jump from the first curve to the second, and whether and when to play both. This book sets forth all the crucial strategies and explains how businesses can apply them to rapidly changing situations. "In a highly readable manner, Ian Morrison has pinpointed the key strategic problems facing our company and many others. His broad-ranging examples and insightful analyses are relevant throughout our organization." --Peter Bury, President and CEO Cable and Wireless Innovations, Inc. "This is a book for anyone trying to figure out how to make money on the Internet, what country to invest in, or how to earn profits beyond the next fiscal year." --World Business From the Trade Paperback edition.
LC Classification Number
HD58.8.M655 1996

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