Marketing : Integrating Strategy, Sustainability
US $203.68
ApproximatelyRM 856.47
Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: Jessup, Maryland, United States
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eBay item number:355645181611
Item specifics
- Condition
- ISBN
- 9781138497276
- Publication Year
- 2023
- Format
- Hardcover
- Language
- English
- Book Title
- Digital Marketing
- Illustrator
- Yes
- Publisher
- Routledge
- Genre
- Business & Economics
- Item Length
- 7.9 in
- Topic
- Commerce
- Item Width
- 9.8 in
- Number of Pages
- 470 Pages
About this product
Product Identifiers
Publisher
Routledge
ISBN-10
1138497274
ISBN-13
9781138497276
eBay Product ID (ePID)
23059123848
Product Key Features
Book Title
Digital Marketing
Number of Pages
470 Pages
Language
English
Publication Year
2023
Topic
Commerce
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Length
7.9 in
Item Width
9.8 in
Additional Product Features
LCCN
2023-001453
Dewey Edition
23
Dewey Decimal
658.872
Synopsis
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose Introduces the Sustainable Marketing Normal , a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks Presents critical insights on the importance of using data analytics to inform and drive digital activities Incorporates QR codes throughout the book, which link to the book's companion website, Digital Marketing Resource Center , offering a truly interactive learning experience Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.
LC Classification Number
HF5415.1265.K386
Item description from the seller
Seller feedback (353,454)
- f***h (50)- Feedback left by buyer.Past monthVerified purchasePerfect
- o***h (45)- Feedback left by buyer.Past monthVerified purchaseThe book was great.Just what I've been looking for.Thank you very much.
- 9***l (1)- Feedback left by buyer.Past monthVerified purchaseI expected the textbook pictured. However, the picture is wrong but the written description is correct (my bad for not reading it). I returned it and got my refund quickly without issues. I took a picture of the workbook I received which was in good condition.
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