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Mobile Marketing - 9780749479794
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2 available
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GBP 21.82 (approx RM 130.21) Expedited Postage to United States via eBay's Global Shipping Program. See detailsfor shipping
Located in: Aldershot, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Thu, 20 Jun and Thu, 27 Jun to 43230
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- 99.2% positive feedback
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eBay item number:354844159272
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Mobile Marketing
- ISBN
- 9780749479794
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
- Item Height
- 216mm
- Publisher
- Kogan Page LTD
- Item Width
- 139mm
- Subject
- Management, Marketing
- Item Weight
- 418g
- Number of Pages
- 272 Pages
About this product
Product Information
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, it provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go. Online resources include a digital marketing instructors manual, supporting lecture slides, example exam and self-test questions, and a content calendar template.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749479794
eBay Product ID (ePID)
233095413
Product Key Features
Publication Name
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2017
Type
Textbook
Number of Pages
272 Pages
Dimensions
Item Height
216mm
Item Width
139mm
Item Weight
418g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
Seller assumes all responsibility for this listing.
eBay item number:354844159272
Postage and handling
Item location:
Aldershot, United Kingdom
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Excludes:
Afghanistan, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and handling | Import charges | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| GBP 21.82 (approx RM 130.21) | See import charges at checkout | United States | Expedited Postage (International Priority Shipping) | Estimated between Thu, 20 Jun and Thu, 27 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
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Sales Tax for an item #354844159272
Sales Tax for an item #354844159272
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Return policy
| After receiving the item, contact seller within |
|---|
| 60 days |
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