Foundations of Business by Jack Kapoor, Robert Hughes and William Pride...

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
ISBN
9781285193946
Category

About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
1285193946
ISBN-13
9781285193946
eBay Product ID (ePID)
167747649

Product Key Features

Number of Pages
544 Pages
Publication Name
Foundations of Business
Language
English
Subject
Industrial Management, General, Teaching Methods & Materials / General
Publication Year
2014
Type
Textbook
Subject Area
Education, Business & Economics
Author
Jack R. Kapoor, William M. Pride, Robert J. Hughes
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
40.1 Oz
Item Length
10.8 in
Item Width
8.4 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
LCCN
2013-951070
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658
Table Of Content
Part I: THE ENVIRONMENT OF BUSINESS. 1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. Part II: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. Part III: MANAGEMENT AND ORGANIZATION. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. Part IV: HUMAN RESOURCES. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. Part V: MARKETING. 11. Building Customer Relationships Through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. Part VI: INFORMATION FOR BUSINESS STRATEGY AND DECISION MAKING. 14. Understanding Social Media and e-Business. 15. Using Management Information Systems and Accounting Information. 16. Mastering Financial Management.
Synopsis
FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
LC Classification Number
HD31

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