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Multicultural Public Relations: A Social-Interpr
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eBay item number:335383863803
Item specifics
- Condition
- Book Title
- Multicultural Public Relations: A Social-Interpretive Approach:
- ISBN
- 9780803948419
- Publication Year
- 1995
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Multicultural Public Relations: a Social-Interpretive Approach
- Publisher
- SAGE Publications INC International Concepts
- Subject
- Social Sciences, Anthropology, Marketing
- Item Weight
- 220g
- Number of Pages
- 152 Pages
About this product
Product Information
Increasing emphasis is now placed upon the need for cultural awareness in business communication. This innovative book re-examines the nature of culture, diversity, public relations and communicative effectiveness. It establishes a broad-based and culture-sensitive theory of communication for public relations. It goes on to analyze the influence of different cultural perspectives on public relations practice in internal communication, community relations, communicating with activist audiences and international programmes. Going beyond traditional views of culture and multiculturalism to develop a core concept of stigmatized differences, this book provides clear, practical guidelines for understanding and communicating in multicultural settings.
Product Identifiers
Publisher
SAGE Publications INC International Concepts
ISBN-13
9780803948419
eBay Product ID (ePID)
86279444
Product Key Features
Publication Name
Multicultural Public Relations: a Social-Interpretive Approach
Format
Paperback
Language
English
Subject
Social Sciences, Anthropology, Marketing
Publication Year
1995
Type
Textbook
Number of Pages
152 Pages
Dimensions
Item Weight
220g
Additional Product Features
Series Title
Communicating Effectively in Multicultural Contexts
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:335383863803
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Item location:
South East, United Kingdom
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