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DRIVING AIRLINE BUSINESS STRATEGIES THROUGH EMERGING By Nawal K. Taneja *VG+*
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eBay item number:335343967078
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN-10
- 0754619710
- Book Title
- Driving Airline Business Strategies through Emerging Technology
- Genre
- TRANSPORTATION
- ISBN
- 9780754619710
- Subject Area
- Transportation
- Publication Name
- Driving Airline Business Strategies Through Emerging Technology
- Item Length
- 9.5 in
- Publisher
- Routledge
- Subject
- Aviation / General, Aviation / Commercial
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Item Width
- 6.5 in
- Item Weight
- 17.4 Oz
- Number of Pages
- 216 Pages
About this product
Product Information
In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security.This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies. The author discusses the role of emerging technology on the airline industry, defined very broadly and including computers, information, databases, aircraft, telecommunications, Internet, wireless, speech recognition, face recognition, etc. His argument is that technology should not only be an enabler of business strategy but crucially the driver of business strategy.The central theme is the vital interaction between technology and business strategy across a wide spectrum of functions - executives sharing their insights of what is needed in terms of revolutions in consumers, technologies, and productivities. What has held airlines back are not so much legacy systems but legacy mindsets, organizational structures and processes, as well as the intelligent selection, investments, and implementation of value-adding technologies. The book is the outcome of the author's own experience while working with a number of airlines and his participation in many discussions with practitioners in the airline and technology firms.
Product Identifiers
Publisher
Routledge
ISBN-10
0754619710
ISBN-13
9780754619710
eBay Product ID (ePID)
2287151
Product Key Features
Publication Name
Driving Airline Business Strategies Through Emerging Technology
Format
Hardcover
Language
English
Subject
Aviation / General, Aviation / Commercial
Publication Year
2002
Type
Textbook
Subject Area
Transportation
Number of Pages
216 Pages
Dimensions
Item Length
9.5 in
Item Height
0.8 in
Item Width
6.5 in
Item Weight
17.4 Oz
Additional Product Features
LCCN
2002-102526
Lc Classification Number
He9780.T36 2002
Table of Content
Contents: Challenges Driven by the Changing Airline Customer and Industry Dynamics: The changing airline customer; Industry dynamics. Opportunities Driven by Emerging Technology: Operational planning; Products development; Airline profitability measurements. Market Segmentation and Customer Relationship Management: Market segmentation; Customer relationship management. E-Business and its Application to Airlines: Overview of E-Business; Key drivers of E-Business. Opportunities Driven by Emerging Aircraft Technology: Long-haul international markets; Regional markets; Personal transportation. Forces Transforming the Air Cargo Market: Changing needs of shippers; Evolving industry structure; Bridling technology to redefine the air cargo market. Business Structures and Processes to Capitalize on Emerging Technology: Vision and role of technology; Business philosophies, structures, and systems. A Call for Action: Index.
Copyright Date
2002
Target Audience
College Audience
Illustrated
Yes
Item description from the seller
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eBay item number:335343967078
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US, United States
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