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MARKETING RESEARCH (6TH EDITION) By Alvin C. Burns & R. F. Bush - Hardcover W CD

ARKANSASRAZO12
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Marketing Research (6th Edition)
ISBN-10
0136027040
Features
Cd Rom Included
ISBN
9780136027041

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0136027040
ISBN-13
9780136027041
eBay Product ID (ePID)
1694515

Product Key Features

Number of Pages
672 Pages
Language
English
Publication Name
Marketing Research
Publication Year
2009
Subject
Marketing / General, Mathematical & Statistical Software, Marketing / Research
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Ronald F. Bush, Alvin C. Burns
Format
Hardcover

Dimensions

Item Height
0.5 in
Item Weight
50.4 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

Edition Number
6
Intended Audience
College Audience
LCCN
2009-015613
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/3
Table Of Content
Chapter 1: Introducing Marketing Research Chapter 2: Explaining the Marketing Research Process Chapter 3: Describing Characteristics of the Marketing Research Industry Chapter 4: Defining the Problem and Determining Research Objectives Chapter 5: Understanding Research Design Chapter 6: Using Secondary Data and Online Information Databases Chapter 7: Comprehending Standardized Information Sources Chapter 8: Utilizing Exploratory and Qualitative Research Techniques Chapter 9: Evaluating Survey Data Collection Methods Chapter 10: Understanding Measurement in Marketing Research Chapter 11: Developing Questions and Designing the Questionnaire Chapter 12: Determining How to Select the Sample Chapter 13: Determining the Size of a Sample Chapter 14: Dealing with Field work and Data Quality Issues Chapter 15: Using Basic Descriptive Analysis Chapter 16: Performing Population Estimates and Hypothesis Tests Chapter 17: Implementing Basic Differences Tests Chapter 18: Making Use of Associations Tests Chapter 19: Understanding Regression Analysis Basics Chapter 20: Preparing the Research Report and Presentation
Synopsis
For undergraduate marketing research courses. The nuts and bolts of marketing research. Marketing Research gives students a nuts and bolts understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today., For undergraduate marketing research courses. The "nuts and bolts" of marketing research. Marketing Research gives students a "nuts and bolts" understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research students can understand, this text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. The sixth edition now includes new case ideas contributed from innovative professors, updated insight from industry professionals, and current information on how marketing research is being practiced today.
LC Classification Number
HF5415.2.B779 2009

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