Movie Marketing : Opening the Picture and Giving It Legs by Tiiu Lukk SC 1997

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9781879505384
Category

About this product

Product Identifiers

Publisher
Silman-James Press
ISBN-10
187950538X
ISBN-13
9781879505384
eBay Product ID (ePID)
3038705531

Product Key Features

Number of Pages
274 Pages
Language
English
Publication Name
Movie Marketing : Opening the Picture and Giving It Legs
Subject
Business Aspects, General
Publication Year
1998
Type
Textbook
Subject Area
Performing Arts
Author
Tiiu Lukk
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
0 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
College Audience
LCCN
97-031744
Illustrated
Yes
Dewey Decimal
384/.8.0688
Synopsis
This text seeks to demystify complex marketing issues; profiling marketing strategies for films of widely varying budgets, genres and intended audiences through the words of those responsible for developing and implementing these strategies - marketers, distributors and occasionally filmmakers. This tour of the many varied ways to market films should be of value to independent filmmakers and anyone hoping to work in film distribution and marketing. It also features chapters on merchandising and promotions and creating trailers. Among the films profiled are Four Weddings and a Funeral, Pulp Fiction, The Brothers McMullen, Goldeneye, Hoop Dreams, Welcome to the Dollhouse, Howard's End, Crumb, Carnosaur, Malice and Brother's Keeper.
LC Classification Number
PN1995.9.M29L85 1997

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