Picture 1 of 1
The Changing MO of the CMO: How the Convergence of Brand and Rep
Condition:
Postage:
Located in: NY, United States
Delivery:
Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller information
- 97.9% positive feedback
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:335166043932
Item specifics
- Condition
- Title
- The Changing MO of the CMO: How the Convergence of Brand and Rep
- ISBN
- 9781409423157
- Subject Area
- Business & Economics
- Publication Name
- Changing Mo of the CMO : How the Convergence of Brand and Reputation Is Affecting Marketers
- Publisher
- Routledge
- Item Length
- 9.6 in
- Subject
- Marketing / General, Public Relations
- Publication Year
- 2011
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 14.4 Oz
- Item Width
- 7 in
- Number of Pages
- 120 Pages
About this product
Product Information
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived?Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide:" authenticity, relevance and advocacy to marketing;" integration of an organization's approach to paid, owned and earned media channels;" a strategic risk management tool for assuring reputation and managing crisis communication.Changing the traditional roles of marketing and communications may be an imperative for organizations. That doesn't make it easy. This readable and credible short guide provides a sense of the opportunities and obstacles involved and the vision required to change the culture of marketing and communications.The Changing MO of the CMO is an important book for developing a new model of marketing; it should be read by all CMOs charged with defining and implementing changes.
Product Identifiers
Publisher
Routledge
ISBN-10
1409423158
ISBN-13
9781409423157
eBay Product ID (ePID)
102908574
Product Key Features
Number of Pages
120 Pages
Language
English
Publication Name
Changing Mo of the CMO : How the Convergence of Brand and Reputation Is Affecting Marketers
Publication Year
2011
Subject
Marketing / General, Public Relations
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
14.4 Oz
Item Length
9.6 in
Item Width
7 in
Additional Product Features
LCCN
2011-009092
Dewey Edition
22
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
658.827
Lc Classification Number
Hf5415.1255.S23 2011
Table of Content
Contents: Introduction; Setting context; The intuitive CMO: Intuit, Inc; The experiential CMO: Old Navy; The sprinter CMO: British Olympic Association; The change agent CMO: GE; The traveling CMO: VisitBritain; The larger-than-life CMO: Eastman Kodak; The player CMO: the Pac-12; The responsible CMO: IBM; The creative CMO: Adobe Systems Incorporated; The mobile CMO: Nissan Motor Co. Ltd; The global imperative; Conclusion; Index.
Copyright Date
2011
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:335166043932
Postage and handling
Item location:
NY, United States
Post to:
Worldwide
Excludes:
Alaska/Hawaii, Argentina, Barbados, Brazil, China, French Guiana, French Polynesia, Guadeloupe, Ireland, Libya, Martinique, Mexico, New Caledonia, Puerto Rico, Reunion, Russian Federation, South Africa, Ukraine, United Kingdom, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Fri, 28 Jun and Wed, 3 Jul to 43230 |
| Handling time |
|---|
| Will usually post within 2 business days of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #335166043932
Sales Tax for an item #335166043932
Seller collects sales tax for items shipped to the following states:
| State | Sales Tax Rate |
|---|
Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days | Money Back |
The buyer is responsible for return postage costs.
Popular categories from this store
Seller feedback (514,928)
j***b (102)- Feedback left by buyer.
Past month
Verified purchase
great
r***o (614)- Feedback left by buyer.
Past month
Verified purchase
Delivered late. Think the shopper forgot. The book was in great shape
e***e (1257)- Feedback left by buyer.
Past month
Verified purchase
AAA+++!!!
More to explore :
- Mo Willems Fiction & Books,
- Mo Willems Books for Children,
- Mo Willems Hardcover Books,
- Mo Willems Fiction & Signed Books,
- Mo Willems Paperbacks Books,
- Mo Willems Board Books Books,
- Mo Willems Hardcover Books in Spanish,
- Mo Willems Original Antiquarian & Collectible Books,
- Mo Willems Hardcover Books in English,
- Humor Fiction & Mo Willems Fiction Books