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Sales Promotion: How to Create, Implement and Integrate Campaig
US $12.54
ApproximatelyRM 53.03
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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eBay item number:334985625178
Item specifics
- Condition
- Title
- Sales Promotion: How to Create, Implement and Integrate Campaign
- ISBN
- 9780749450212
About this product
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749450215
ISBN-13
9780749450212
eBay Product ID (ePID)
63095171
Product Key Features
Edition
4
Book Title
Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Number of Pages
320 Pages
Language
English
Topic
Marketing / General, Sales & Selling / General, Advertising & Promotion
Publication Year
2008
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0 in
Item Weight
0 Oz
Item Length
0 in
Item Width
0 in
Additional Product Features
Intended Audience
Trade
LCCN
2007-042310
Reviews
"This is a practical must-have guide for anyone who needs to understand sales promotion and incentives and how they can be used across all media channels to drive sales." Mark Ludmon, Managing Editor, Sales Promotion magazine "This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. Sales Promotion is essential reading for any practitioner needing to stay on top of their game." Edwin Mutton, Director General, Institute of Sales Promotion "Compellingly readable." Incentive Today
Dewey Edition
22
Dewey Decimal
658.8/2
Edition Description
Revised edition
Synopsis
Sales Promotion explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda., This work explains all the stages of creating and implementing innovative and successful sales promotions, and details the tried and tested methods that can give a business the competitive edge over other companies., Sales promotion has taken its place in marketing as one of the most powerful weapons available to marketing practitioners. Sales Promotion takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers. Covering everything you need to know, whatever the size of your business, Sales Promotion details the tried and tested methods that can give you the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. Fully updated, the fourth new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. The book also includes a wealth of new case studies, including MasterCard, Superdrug and Mazda, to make it essential reading for anyone who wants to make sure their products stick in their customers' minds., Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion., Sales Promotion details the tried and tested methods that can give you competitive advantage over your rivals, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. The book takes you through all the stages of creating and implementing innovative and successful sales promotions that will increase your base of satisfied customers., The sales promotion is one of the marketer's most tested and most effective tools. Sales Promotion by Roddy Mullin and Julian Cummins explains all the stages of creating and implementing innovative and successful sales promotions. Sales Promotion details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising, as well as changes in the law. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.
LC Classification Number
HF5438.5
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VAT number: GB 724498118
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- n***g (147)- Feedback left by buyer.Past monthVerified purchaseBook arrived in very good condition and was a good value.
- p***o (6326)- Feedback left by buyer.Past monthVerified purchaseItem as described & well packaged. Prompt ship. Highly Recommended! A++++++++++
- g***s (2155)- Feedback left by buyer.Past monthVerified purchaseEasy transaction. Quick turnaround. Item as described.
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Seller feedback (547,456)
- n***g (147)- Feedback left by buyer.Past monthVerified purchaseBook arrived in very good condition and was a good value.
- p***o (6326)- Feedback left by buyer.Past monthVerified purchaseItem as described & well packaged. Prompt ship. Highly Recommended! A++++++++++
- g***s (2155)- Feedback left by buyer.Past monthVerified purchaseEasy transaction. Quick turnaround. Item as described.