EMOTIONAL BRANDING: HOW SUCCESSFUL BRANDS GAIN - D Travis- Businiess Marketing

Gigi's Attic Artifacts
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Condition:
Like New
“This hardcover in very good to like new condition with tight binding, clean pages, and minimal shelf ”... Read moreabout condition
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Located in: Memphis, Tennessee, United States
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eBay item number:326381398917
Last updated on Oct 22, 2025 00:52:11 MYTView all revisionsView all revisions

Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“This hardcover in very good to like new condition with tight binding, clean pages, and minimal ...
Narrative Type
Nonfiction
Features
Dust Jacket
ISBN
9780761529118
Category

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
076152911X
ISBN-13
9780761529118
eBay Product ID (ePID)
22038727170

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Emotional Branding : How Successful Brands Gain the Irrational Edge
Subject
Consumer Guides, Marketing / General
Publication Year
2000
Type
Not Available
Subject Area
Reference, Business & Economics
Author
Daryl Travis
Format
Hardcover

Dimensions

Item Height
1 in
Item Weight
19 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

LCCN
00-057436
Dewey Edition
21
Dewey Decimal
658.8/343
Intended Audience
Trade
Table Of Content
Contents Foreword by Richard Branson Acknowledgments Introduction I. Feelings, Brands…and Profits 1. Understanding Feelings in Business 2. Portrait of a Brand Lover II. What Brands Are and Why They Matter 3. What a Brand Is, Isn't, and Can Be 4. A Little History, a Little Context 5. The Beautiful Bottom Line of Brand Building III. Brand Building: Foundations 6. Right Brain, Left Brain, and No Brain at All 7. "But How Does It Make You Feel?" 8. Brands Think Relationships, Not Transactions 9. Different Is Better. Better Is Different 10. The Experiential Brand IV. Building Brands with Meaning 11. What Your Brand Stands For: The Principles of Principals 12. Missions and Missionaries: Letting Everyone Know What Your Brand Stands For 13. What We Can Learn from a New Generation of Brand Leaders V. Brand Building in the Digital Era 14. Brands in a One-to-One Marketing World 15. How Technology Impacts Traditional Brand Communication 16. The State of Brand Communication Consultants VI. Brand Building: Key Elements 17. The Power of the Name 18. Logos and Other Elements of Style 19. Advertising: Telling the Brand Story to Customers 20. Telling the Brand Story to Other Stakeholders 21. Integrated Marketing: There's No Better Time to Meet the Future than Now VII. Managing Your Brand 22. Conceiving: Launching a New Brand 23. Gardening: Bringing on New Shoots from Existing Roots 24. Virgin: An Exception to the One-Crop Garden 25. The Gardeners: Managing the People Who Manage the Brand 26. Nursing: Managing Brand Crises 27. Palliative Care: Managing Mature (and Deathbed) Brands 28. Constant Care: Managing Brand Equity VIII. Branding Beyond the Obvious 29. Branding Cities and Countries 30. Should You Be a Brand? IX. Summary 31. Get Branding! Appendix References Index
Synopsis
J.K. Galbraith once said that an ordinary person in a supermarket is in touch with their deepest emotions. Products and brands create emotional responses in shoppers and this work looks at brands from the perspective of emotional response rather than corporate rationality.
LC Classification Number
HD69.B7T69 2000

Item description from the seller

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Gigi's Attic Artifacts

100% positive feedback•3.6K items sold

Joined Jun 2006
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Detailed Seller Ratings

Average for the last 12 months
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5.0
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4.8
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5.0
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    This book looks like new and is in wonderful condition. I contacted the seller because a different book was shipped and they responded very quickly and shipped the one I ordered. Books were carefully packaged and arrived quickly. A+++ seller with great communication and customer service. I'd definitely shop here again! Thanks!
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    Seller made a conscientious effort to make sure shipment was packed securely over and beyond, especially when dealing with the destructive forces of the United States Postal service shipment was prompt and I would most definitely recommend this seller and if the the right item came up, I would definitely buy again Thank you 
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    I received my book with fast shipping. It was exactly as described and packed perfectly in cardboard to protect the covers. Great price too. Thank you!
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