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EMOTIONAL BRANDING: HOW SUCCESSFUL BRANDS GAIN - D Travis- Businiess Marketing
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Condition:
“This hardcover in very good to like new condition with tight binding, clean pages, and minimal shelf ”... Read moreabout condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $5.22 (approx RM 21.97) USPS Media MailTM.
Located in: Memphis, Tennessee, United States
Delivery:
Estimated between Fri, 10 Oct and Sat, 18 Oct to 94104
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No returns accepted.
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eBay item number:326381398917
Item specifics
- Condition
- Like New
- Seller Notes
- Narrative Type
- Nonfiction
- Features
- Dust Jacket
- ISBN
- 9780761529118
About this product
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
076152911X
ISBN-13
9780761529118
eBay Product ID (ePID)
22038727170
Product Key Features
Number of Pages
320 Pages
Language
English
Publication Name
Emotional Branding : How Successful Brands Gain the Irrational Edge
Subject
Consumer Guides, Marketing / General
Publication Year
2000
Type
Not Available
Subject Area
Reference, Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
19 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
LCCN
00-057436
Dewey Edition
21
Dewey Decimal
658.8/343
Intended Audience
Trade
Table Of Content
Contents Foreword by Richard Branson Acknowledgments Introduction I. Feelings, Brands…and Profits 1. Understanding Feelings in Business 2. Portrait of a Brand Lover II. What Brands Are and Why They Matter 3. What a Brand Is, Isn't, and Can Be 4. A Little History, a Little Context 5. The Beautiful Bottom Line of Brand Building III. Brand Building: Foundations 6. Right Brain, Left Brain, and No Brain at All 7. "But How Does It Make You Feel?" 8. Brands Think Relationships, Not Transactions 9. Different Is Better. Better Is Different 10. The Experiential Brand IV. Building Brands with Meaning 11. What Your Brand Stands For: The Principles of Principals 12. Missions and Missionaries: Letting Everyone Know What Your Brand Stands For 13. What We Can Learn from a New Generation of Brand Leaders V. Brand Building in the Digital Era 14. Brands in a One-to-One Marketing World 15. How Technology Impacts Traditional Brand Communication 16. The State of Brand Communication Consultants VI. Brand Building: Key Elements 17. The Power of the Name 18. Logos and Other Elements of Style 19. Advertising: Telling the Brand Story to Customers 20. Telling the Brand Story to Other Stakeholders 21. Integrated Marketing: There's No Better Time to Meet the Future than Now VII. Managing Your Brand 22. Conceiving: Launching a New Brand 23. Gardening: Bringing on New Shoots from Existing Roots 24. Virgin: An Exception to the One-Crop Garden 25. The Gardeners: Managing the People Who Manage the Brand 26. Nursing: Managing Brand Crises 27. Palliative Care: Managing Mature (and Deathbed) Brands 28. Constant Care: Managing Brand Equity VIII. Branding Beyond the Obvious 29. Branding Cities and Countries 30. Should You Be a Brand? IX. Summary 31. Get Branding! Appendix References Index
Synopsis
J.K. Galbraith once said that an ordinary person in a supermarket is in touch with their deepest emotions. Products and brands create emotional responses in shoppers and this work looks at brands from the perspective of emotional response rather than corporate rationality.
LC Classification Number
HD69.B7T69 2000
Item description from the seller
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