Public Relations and Religion in American History: Evangelism, Temperance, and..

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eBay item number:326163393119
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
ISBN
9780415818414
Category

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0415818419
ISBN-13
9780415818414
eBay Product ID (ePID)
168559969

Product Key Features

Number of Pages
206 Pages
Language
English
Publication Name
Public Relations and Religion in American History : Evangelism, Temperance, and Business
Subject
Communication Studies, Christian Church / Administration, Public Relations, Christian Church / History, General, United States / General
Publication Year
2014
Type
Textbook
Author
Margot Opdycke Lamme
Subject Area
Religion, Language Arts & Disciplines, Business & Economics, History
Series
Routledge Research in Public Relations Ser.
Format
Hardcover

Dimensions

Item Height
0.5 in
Item Weight
15.2 Oz
Item Length
9.3 in
Item Width
6.3 in

Additional Product Features

Intended Audience
College Audience
Dewey Edition
23
Series Volume Number
5
Dewey Decimal
659.20973
Table Of Content
1. Faith in History 2. The Marketplace 3. New Measures 4. Reform 5. Piety and Persuasion 6. Hellfire and Democracy 7. Business and Soul 8. Human Nature
Synopsis
Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers at Oberlin College, where Finney spent the second half of his life; leaders of the Woman's Christian Temperance Union and the Anti-Saloon League of America; and twentieth-century public relations pioneer Ivy Ledbetter Lee, whose work reflecting religious and business evangelism has not yet been examined. Observations about American public relations history icon P. T. Barnum, whose life and work touched on many of the themes presented here, also are included as thematic bookends. As such, this study cuts a narrow channel through a wide swath of literature and a broad sweep of historical time, from the mid-eighteenth century to the first decades of the twentieth century, to examine the deeper and deliberate strategies for effecting change, for persuading a community of adherents or opponents, or even a single soul to embrace that which an advocate intentionally presented in a particular way for a specific outcome--prescriptions, as it turned out, not only for religious conversion but also for public relations initiatives.
LC Classification Number
BV653.L36 2014

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