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Field Visual Merchandising Strategy: Developing a National In-store Strategy ...
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Located in: Wharton, New Jersey, United States
Delivery:
Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230
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Seller information
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:322541020785
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- ISBN
- 9780749472641
- EAN
- 9780749472641
- Subject Area
- Business & Economics
- Publication Name
- Field Visual Merchandising Strategy : Developing a National in-Store Strategy Using a Merchandising Service Organization
- Publisher
- Kogan Page, The Limited
- Item Length
- 9.2 in
- Subject
- Marketing / General, Industries / Retailing, Consumer Behavior, Strategic Planning, Advertising & Promotion
- Publication Year
- 2015
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Item Weight
- 15.6 Oz
- Item Width
- 6.1 in
- Number of Pages
- 288 Pages
About this product
Product Information
Maintain a strong product presentation and employ an effective merchandising strategy, with this comprehensive guide to winning the retail war.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749472642
ISBN-13
9780749472641
eBay Product ID (ePID)
201685052
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Field Visual Merchandising Strategy : Developing a National in-Store Strategy Using a Merchandising Service Organization
Publication Year
2015
Subject
Marketing / General, Industries / Retailing, Consumer Behavior, Strategic Planning, Advertising & Promotion
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
15.6 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
LCCN
2014-041125
Dewey Edition
23
Reviews
Russell is clearly a details man. And that is what makes this book so good. He spells out step by step what you need to do to ensure that a £20 store visit by a field sales merchandiser adds value., This is a great map book for excellent display - and if you are in the market for such a guide, I warmly recommend it., Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience, this could be required reading for even the most junior of retail employees. Will serve its professional audience well., Nothing is left to chance in this information-packed, yet slim volume. Mixing best practice and real world experience …this could be required reading for even the most junior of retail employees. Will serve its professional audience well., At the end of the 10,000-mile supply chain, it all comes down to the final six feet. This is where visual merchandising takes over. And this is where Paul Russell's Field Visual Merchandising is the essential guide.
Target Audience
College Audience
Illustrated
Yes
Dewey Decimal
659.15
Lc Classification Number
Hf5429
Table of Content
** Chapter - 00: Introduction; * Section - ONE: Fighting the war at retail; ** Chapter - 01: Getting ready for battle; ** Chapter - 02: Skill set of your management team; ** Chapter - 03: Mastering the fundamentals of warfare; * Section - TWO: Planning and initiating your battle strategy; ** Chapter - 04: Components of your strategy; ** Chapter - 05: Preparing for combat; ** Chapter - 06: Training your troops; ** Chapter - 07: Planning your combat strategy; * Section - THREE: Executing the strategy; ** Chapter - 08: Communicating and monitoring the strategic plan; ** Chapter - 09: Planning and executing tactics and special projects
Copyright Date
2015
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:322541020785
Postage and handling
Item location:
Wharton, New Jersey, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Thu, 27 Jun and Tue, 2 Jul to 43230 |
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| Will usually post within 2 business days of receiving cleared payment. |
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| 30 days | Money Back |
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