Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportu

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Item specifics

Condition
Like New: A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is ...
Binding
Hardcover
Product Group
Book
Weight
1 lbs
IsTextBook
No
ISBN
9781591396857
Category

About this product

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
1591396859
ISBN-13
9781591396857
eBay Product ID (ePID)
65808706

Product Key Features

Book Title
Discovery-Driven Growth : a Breakthrough Process to Reduce Risk and Seize Opportunity
Number of Pages
256 Pages
Language
English
Publication Year
2009
Topic
Finance / Financial Risk Management, Development / Business Development, Management, Strategic Planning
Illustrator
Yes
Genre
Business & Economics
Author
Ian C. Macmillan, Rita Gunther Mcgrath
Format
Hardcover

Dimensions

Item Weight
19 Oz
Item Length
9.5 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2008-041024
Table Of Content
Chapter 1: Conquering Growth Traps with the Right DisciplinesPart 1: Focus on Strategic Growth Chapter 2: Creating Your Growth Framework Chapter 3: Aligning the Organization for Growth Chapter 4: Designing Specific Growth InitiativesPart 2: Executing Strategic Growth Opportunities Chapter 5: Designing the business model architecture Chapter 6: Creating Reverse financials and the Assumption checklist Chapter 7: Actively Managing and Redirecting Projects Chapter 8: The Necessary Art of DisengagementPart 3: Making Discovery Driven Growth work for you Chapter 9: Implementing Discovery Driven Growth Chapter 10: Sustaining Discovery Driven Growth
Synopsis
You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk? In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late. Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires., You've been charged with growing your business. Incremental growth can no longer deliver the results you need. You need truly dynamic growth - and you need to achieve it without risking a hugely expensive gamble. How can you encourage innovative new ventures and pursue ambitious growth while minimizing risk?In Discovery-Driven Growth, authors McGrath and MacMillan show how companies can plan and pursue an aggressive growth agenda with confidence. By carefully framing their strategic growth opportunities, testing each project assumption against a series of checkpoints, and creating a culture that acts on evidence and learning instead of blind stumbling, companies can better control their costs, minimize surprises, and know when to disengage from questionable projects--before it's too late.Providing tools that will help you select and better assess the potential of any strategic venture, from new product lines to entirely new businesses, the authors outline a comprehensive process that lets you identify, manage, and leverage your company's full portfolio of opportunities. By reducing up-front costs and eliminating unnecessary risks, you'll be able to avoid missteps and explore more options to create the breakthrough growth that your business requires.
LC Classification Number
HD2746.M34 2009

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