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Chris Treadaway Facebook Marketing BOOK NEW

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Artist
Chris Treadaway
Author
Chris Treadaway, Mari Smith
EAN
9781118147832
Format
Trade Paperback
ISBN
9781118147832
Language
English
Release Year
2012-05-04
Book Title
Facebook Marketing : an Hour a Day
Type
BOOK
Item Length
9.2in
Publisher
Wiley & Sons, Incorporated, John
Publication Year
2012
Item Height
1in
Genre
Computers, Business & Economics
Topic
Web / Social Media, E-Commerce / Internet Marketing
Item Width
7.4in
Item Weight
21.7 Oz
Number of Pages
360 Pages

About this product

Product Information

Master Today's Biggest Marketing Opportunity-Facebook! A Step-by-Step Guide This fully revised Second Edition of an industry bestseller shows you in detail how to develop, implement, manage, and measure a successful Facebook marketing strategy from start to finish. You'll start by creating a plan that takes into account your goals, your marketing needs, and your customers. Then, you'll learn how to build a compelling business page and effectively use profiles, news feeds, ads, and other powerful features such as apps and groups. Finally, discover how to track and measure your efforts, avoid pitfalls, and mine tips, tricks, and tactics drawn from the expert authors' deep experience. The result is an effective, measurable, day-by-day plan for Facebook marketing success. Understand the post-social era and how this affects your Facebook marketing strategy Stay on top of all of Facebook's changes, so your strategies continue to evolve Create a campaign, identify the numbers that matter, map them to business goals, and define your metrics Create compelling content, promotions, contests, and other ways to engage Integrate Facebook with your website and add e-commerce Drive additional demand with effective and optimized Facebook advertising campaigns Use analytics to monitor and test your results Tap other social media, set up events, and understand Facebook mobile You'll also find: Real-world case studies that illustrate successes to learn from and mistakes to avoid A look at the future of Facebook marketing from industry luminaries Praise for Facebook Marketing: An Hour a Day, Second Edition "Facebook Marketing: An Hour a Day is not just any book on Facebook marketing. It happens to be carefully crafted by two of the world's leading Facebook marketing authorities: Mari Smith and Chris Treadaway. Study it. Digest it. Then watch how your business thrives."-Michael Stelzner, author of Launch and founder, Social Media Examiner "Chris & Mari have provided the road map to help you succeed with Facebook marketing. This is the one book I'd recommend to anyone who needs to launch and measure a great social marketing campaign."-Brian Goldfarb, Director of Product Marketing, Windows Azure, Microsoft Corporation "Facebook has become a fundamental marketing platform and, thanks to this book, you'll learn exactly what you must do in order to get the most from it."-John Jantsch, author of Duct Tape Marketing and The Referral Engine

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118147839
ISBN-13
9781118147832
eBay Product ID (ePID)
109113787

Product Key Features

Book Title
Facebook Marketing : an Hour a Day
Author
Chris Treadaway, Mari Smith
Format
Trade Paperback
Language
English
Topic
Web / Social Media, E-Commerce / Internet Marketing
Publication Year
2012
Genre
Computers, Business & Economics
Number of Pages
360 Pages

Dimensions

Item Length
9.2in
Item Height
1in
Item Width
7.4in
Item Weight
21.7 Oz

Additional Product Features

Lc Classification Number
Hf5415.1265.T74 2012
Edition Number
2
Copyright Date
2012
Lccn
2012-933409
Dewey Decimal
658.8/72
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes

Item description from the seller