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Marketing Professional Services: Practical Approaches to Practice Development, F
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Located in: GL1 5SQ, United Kingdom
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eBay item number:315262738017
Item specifics
- Condition
- EAN
- 9780749429829
- ISBN
- 0749429828
- Book Title
- Marketing Professional Services: Practical Approaches to Practice
- Publication Year
- 1999
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Marketing Professional Services: Practical Approaches to Practice Development
- Item Height
- 234mm
- Publisher
- Kogan Page Ltd
- Item Width
- 153mm
- Subject
- Management
- Item Weight
- 479g
- Number of Pages
- 288 Pages
About this product
Product Information
The second edition of this acclaimed book gives clear and practical guidance on the specific approaches that are most effective for gaining a competitive edge in the professional sector. Like any commercial organization, professional service firms will only prosper if they can compete to secure enough business to make them profitable. Marketing Professional Services shows how the precise, positive and creative applications of marketing strategies can increase business in a cost effective way. Step-by-step, this practical guide takes the reader through the separate techniques explaining the benefits and applications of each. It assists in the development of the appropriate marketing skills. Drawing on his considerable experience in professional services, Patrick Forsyth gives you a wealth of practical, action based advice that cannot fail to help your business grow and make it more profitable.
Product Identifiers
Publisher
Kogan Page Ltd
ISBN-13
9780749429829
eBay Product ID (ePID)
94680885
Product Key Features
Publication Name
Marketing Professional Services: Practical Approaches to Practice Development
Format
Paperback
Language
English
Subject
Management
Publication Year
1999
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
153mm
Item Weight
479g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 242692990
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eBay item number:315262738017
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