Picture 1 of 1
![The Social Media Management Handbook by Wollan, Robert, Good Book - Picture 1 of 1](https://i.ebayimg.com/images/g/6NcAAOSw~AVYpXJ0/s-l500.jpg)
The Social Media Management Handbook by Wollan, Robert, Good Book
Condition:
“This is a used book in good condition and may show some signs of use or wear .”
Postage:
Located in: Tontitown, Arkansas, United States
Delivery:
Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
Returns:
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller information
Registered as a Business Seller
Seller assumes all responsibility for this listing.
eBay item number:315175125392
Item specifics
- Condition
- Good
- Seller Notes
- “This is a used book in good condition and may show some signs of use or wear .”
- ISBN
- 9780470651247
- Book Title
- Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.3 in
- Publication Year
- 2011
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1.2 in
- Genre
- Computers, Business & Economics
- Topic
- Business Communication / General, Web / Social Media, E-Commerce / Internet Marketing, Management
- Item Weight
- 19.7 Oz
- Item Width
- 6.3 in
- Number of Pages
- 352 Pages
About this product
Product Information
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470651245
ISBN-13
9780470651247
eBay Product ID (ePID)
92476101
Product Key Features
Book Title
Social Media Management Handbook : Everything You Need to Know to Get Social Media Working in Your Business
Number of Pages
352 Pages
Language
English
Publication Year
2011
Topic
Business Communication / General, Web / Social Media, E-Commerce / Internet Marketing, Management
Illustrator
Yes
Genre
Computers, Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
19.7 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
'Well worth a read if you are thinking of going down the social media road .' (HR Magazine, June 2011). '…provides a complete toolbox for defining and practicing a coherent social-media strategy.' (EFMA Journal, June 2011). 'A breezy read, the compelling discussion by the authors makes a solid case for corporations to revamp their views and policies on social media' Human Resources
Lccn
2010-037011
Dewey Decimal
658.872
Lc Classification Number
Hd30.3
Table of Content
Introduction: What is Social Media? ix I Social Media Strategy for Organizations 1 1 The Power and Business Risks of Social Media 3 Nick Smith and Robert Wollan 2 How to Develop a Social Media Strategy 16 Chris Boudreaux 3 Social Media ROI: New Metrics for Customer Health 36 Kevin Quiring 4 Selling Social Media within the Organization 54 Robert Wollan II Marketing and Sales in Social Media 65 5 Social Media and the Voice of the Customer 67 Chris Zinner and Catherine Zhou 6 Integrating Social CRM Insights into the Customer Analytics Function 91 Rayid Ghani and Sarah Bentley 7 Using Social Media to Drive Product Development and Find New Services to Sell 104 Adi Alon and A.J. Gupta 8 Social Community Marketing and Selling 120 Robert Wollan and Andr_e Trochymiuk III Customer Service and Support with Social Media 139 9 Using Social Media in Customer Service and Support 141 Stephanie Sadowski 10 Social Media: Responding to Customer Complaints 160 Todd R. Wagner 11 Staying Out of Trouble: Complying with FTC Disclosures 175 Chris Boudreaux IV Beyond the ''Pilot'' Phase: The Core Components of the Agile Digital Enterprise 187 12 Creating and Implementing a Social Media Technology Platform 189 Anatoly Roytman and Joseph Hughes 13 Social CRM on the Move: Mobility Implications for Social Media Programs 209 Greg Jenko, Lars Kamp, and Saj Usman 14 New Rules for Tools: IT Infrastructure Implications and Options for Supporting Enterprise Social Media 220 Robert Wollan and Kelly Dempski V Empowering Employees for Social Media Success 231 15 Culture Traits, Employee Incentives, and Training 233 Christine Eberle 16 New Roles and Responsibilities 250 Chris Zinner and Vanessa Godshalk 17 Social Media Policies 274 Chris Boudreaux 18 Social Media, Collaboration, and Value Creation in Organizations 286 Robert J. Thomas Appendix 1 299 Appendix 2 301 Notes 307 Index 315
Copyright Date
2011
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315175125392
Postage and handling
Save up to US $1.75 on postage when you buy additional eligible items from ggiezgg. |
Item location:
Tontitown, Arkansas, United States
Post to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
Postage and handling | To | Service | Delivery*See Delivery notes |
---|---|---|---|
Free postage | United States | Economy Shipping | Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230 |
US $13.95 (approx RM 65.75) | United States | Expedited Shipping | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
Handling time |
---|
Will usually post within 2 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #315175125392
Sales Tax for an item #315175125392
Seller collects sales tax for items shipped to the following states:
State | Sales Tax Rate |
---|
Return policy
After receiving the item, contact seller within | Refund will be given as |
---|---|
30 days | Money Back |
The buyer is responsible for return postage costs.
Popular categories from this store
Seller feedback (439,309)
e***c (41)- Feedback left by buyer.
Past month
Verified purchase
Item was in better condition then described.
a***b (210)- Feedback left by buyer.
Past month
Verified purchase
Good condition, as promised!!!!!
7***j (332)- Feedback left by buyer.
Past month
Verified purchase
Would buy again.
More to explore :
- Social Situations Nonfiction Cloth Books Books,
- Nonfiction Social Situations Board Books Books,
- Nora Roberts Fiction & Books,
- Nonfiction Books Fiction & Social Issues,
- Social Sciences Nonfiction Books & Fiction,
- Nora Roberts Paperbacks Books,
- Robert Jordan Fiction & Fiction Books,
- Nora Roberts Hardcover Books,
- Robert A. Heinlein Fiction Fiction & Books,
- Nonfiction Books Fiction & Media