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Philip Kotler Hermawan Kartajaya Iwan Setiawan Marketing 6.0 (Hardback)
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eBay item number:315110830311
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Format
- Hardcover
- Book Title
- Marketing 6. 0 : the Future Is Immersive
- Publication Name
- Marketing 6.0
- Title
- Marketing 6.0
- Subtitle
- The Future Is Immersive
- EAN
- 9781119835219
- ISBN
- 9781119835219
- Publisher
- Wiley & Sons, Incorporated, John
- Release Year
- 2023
- Release Date
- 12/12/2023
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.8 in
- Item Length
- 9.4 in
- Item Width
- 6.7 in
- Item Weight
- 18.1 Oz
- Genre
- Business & Economics
- Type
- Brands & Corporate Identity
- Publication Year
- 2023
- Illustrator
- Yes
- Topic
- Marketing / General, Consumer Behavior, Commerce, International / Marketing
- Number of Pages
- 256 Pages
About this product
Product Information
Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketing Generation Z and Generation Alpha and the technologies they use daily How to tap into metaverses and extended reality The potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119835216
ISBN-13
9781119835219
eBay Product ID (ePID)
15060894260
Product Key Features
Book Title
Marketing 6. 0 : the Future Is Immersive
Number of Pages
256 Pages
Language
English
Publication Year
2023
Topic
Marketing / General, Consumer Behavior, Commerce, International / Marketing
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
18.1 Oz
Item Length
9.4 in
Item Width
6.7 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Lccn
2023-035115
Dewey Decimal
658.8
Lc Classification Number
Hf5415
Table of Content
Part I Introduction to Marketing 6.0 1 1 Welcoming the Era of Marketing 6.0: From Multi to Omni to Meta 3 2 The Emergence of Phygital Natives: Young Generation Z and Generation Alpha Coming of Age 25 3 The Inevitability of Immersive Marketing: Five Micro-Trends Leading to Metamarketing 41 4 The Future of Customer Experience: Fusing Physical and Digital for Complete Immersion 59 Part II The Marketing 6.0 Enabler and Environment 81 5 Understanding the Tech Enablers: Five Fundamental Technologies Powering Up Metamarketing 83 6 Building Extended Realities: The Immersive Experience in Real Life 107 7 Tapping into the Metaverse: The Future Form of Social Media Platforms 131 Part III The Marketing 6.0 Experience 157 8 Multisensory Marketing: Delivering Immersive Experiences for the Five Senses 159 9 Spatial Marketing: Delivering Natural Human- Machine Interactions 185 10 Metaverse Marketing: Experimenting with the Next- Generation Engagement 209 Acknowledgments 235 About the Authors 237 Index 239
Copyright Date
2024
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315110830311
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Item location:
60502, United States
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Beautiful book. Ideal for a gift. Thank you so much. Great seller. Highly recommended
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