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E-Marketing Intelligence - Transforming Brand and Increasing Sal

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
E-Marketing Intelligence - Transforming Brand and Increasing Sal
ISBN
9780981163802
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
E-Marketing Intelligence - Transforming Brand and Increasing Sales - Tips and Tricks with Best Practices
Item Height
156mm
Author
Noman Rana
Publisher
Self Help Publishers
Item Width
234mm
Subject
Marketing, Business
Item Weight
467g
Number of Pages
332 Pages

About this product

Product Information

E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have achieved some kind of success. But as the markets & competitions have grown, the need is to implement another layer of e-marketing intelligence on top of these digital activities to achieve maximum results and get ahead of the competition. There is no publication other than this book that explains you practical methodology by explaining different scenarios with multiple tips and best practices of implementing e-marketing intelligence. This book also takes you to the journey from integrated marketing to E-mail, Search, Mobile, electronic PR and Social Media. It offers not only following innovative tips and tricks that you won't find in any other manual but much more to surprise you. / Marketing automation using the factory thinking approach. / Going green with digital marketing. / How to segment dead customer data in your CRM. / Promoting brand using E-mail marketing. / Successful deliverability and metrics for campaign management. / HTML rendering issues with Ms Outlook2007 and how to avoid them. / Mobile e-mail marketing. / SEM head and the long tail with bad, good and best examples. / SEO myths with keywords strategy. / Emergence of social media and its influence on consumer marketing. / Electronic Public Relations with Blogs. You can also learn and apply innovative tips and tricks on top of regular e-marketing process to become an e-Marketing Guru. This publication is also full of unique, rare and professional scenarios that a digital marketer may come across.

Product Identifiers

Publisher
Self Help Publishers
ISBN-13
9780981163802
eBay Product ID (ePID)
24046701611

Product Key Features

Author
Noman Rana
Publication Name
E-Marketing Intelligence - Transforming Brand and Increasing Sales - Tips and Tricks with Best Practices
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2009
Type
Textbook
Number of Pages
332 Pages

Dimensions

Item Height
156mm
Item Width
234mm
Item Weight
467g

Additional Product Features

Title_Author
Noman Rana
Country/Region of Manufacture
Canada
Editor
Noman Aasma

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
awesomebooksuk

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