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Brand Engagement-Ian P Buckingham
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Located in: South East, United Kingdom
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- 99.2% positive feedback
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eBay item number:314993710557
Item specifics
- Condition
- Book Title
- Brand Engagement-Ian P Buckingham
- ISBN
- 9780230573062
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Brand Engagement
- Item Height
- 235mm
- Publisher
- Palgrave Macmillan
- Item Width
- 155mm
- Subject
- Marketing, Business
- Item Weight
- 518g
- Number of Pages
- 221 Pages
About this product
Product Information
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
Product Identifiers
Publisher
Palgrave Macmillan
ISBN-13
9780230573062
eBay Product ID (ePID)
89010536
Product Key Features
Publication Name
Brand Engagement
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2007
Type
Textbook
Number of Pages
221 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
518g
Additional Product Features
Series Title
International Political Economy Series
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:314993710557
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Item does not ship to United States
Item location:
South East, United Kingdom
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Seller feedback (1,829,506)
8***t (41)- Feedback left by buyer.
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Musty, but otherwise in good condition.
t***0 (3779)- Feedback left by buyer.
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Great book
l***5 (9)- Feedback left by buyer.
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Great
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