Picture 1 of 1
Picture 1 of 1
Vertical Brand Portfolio Management - 9783658082208
GBP 38.14
ApproximatelyRM 212.99
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
Postage:
GBP 22.36 (approx RM 124.87) International Priority Shipping to United States via eBay's Global Shipping Program.
Located in: Aldershot, United Kingdom
Import charges:
Free amount confirmed at checkout
Delivery:
Estimated between Fri, 4 Oct and Mon, 14 Oct to 43230
Includes international tracking
Returns:
60 days return. Buyer pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:314670855261
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Vertical Brand Portfolio Management
- ISBN
- 9783658082208
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
- Item Height
- 210 mm
- Publisher
- Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
- Subject
- Management, Marketing, Business
- Item Weight
- 3849 g
- Item Width
- 148 mm
- Number of Pages
- 273 Pages
About this product
Product Information
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The step-by-step planning process includes strategies to thoroughly audit brand portfolios and to review an organisation's brand management capabilities. The planning process aides brand manufacturers in assessing product categories and in determining retailers for their suitability as cooperation partners. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels. Instead of fighting the retailer products brand manufacturers are encouraged to cooperate with retail partners by offering vertically integrated brand portfolios. Based on numerous international case studies, the author offers brand manufacturers and retailers practical tools to consider collaborations in the production and management of private labels.
Product Identifiers
Publisher
Springer-Verlag Berlin AND Heidelberg Gmbh & Co. KG
ISBN-13
9783658082208
eBay Product ID (ePID)
209570300
Product Key Features
Number of Pages
273 Pages
Language
English
Publication Name
Vertical Brand Portfolio Management: Strategies for Integrated Brand Management between Manufacturers and Retailers
Publication Year
2014
Subject
Management, Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
3849 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
Seller feedback (531,394)
- 2***g- Feedback left by buyer.Past monthVerified purchaseTop class seller...10/10!!!
- 9***o (759)- Feedback left by buyer.Past monthVerified purchaseSecond time I've bought this book as a gift l. Beautiful
- l***_ (692)- Feedback left by buyer.Past monthVerified purchaseAs described, excellent packaging, fast delivery. A+++ seller
More to explore :
- Management Textbooks,
- Management Textbook Textbooks,
- Management Textbooks in English,
- Management Hardcover Textbooks,
- Management Paperback Textbooks,
- Management Study Guides & Test Prep,
- Fiction Books & Max Brand Fiction,
- Management Study Study Guides Prep,
- Max Brand Fiction Western Fiction & Books,
- Max Brand Western Fiction Hardcovers Books