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Marketing Management, Student Value Edition by Kevin Keller and Philip Kotler...
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Located in: Madison Heights, Michigan, United States
Delivery:
Estimated between Sat, 8 Jun and Tue, 11 Jun to 43230
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Seller assumes all responsibility for this listing.
eBay item number:314489280983
Item specifics
- Condition
- Series
- Global Edition
- Subject Area
- Computers, Business & Economics
- Personalized
- No
- Level
- Intermediate, Advanced, Business
- Country/Region of Manufacture
- United Kingdom
- Subject
- Desktop Applications / Suites, Marketing / General
- ISBN
- 9780134236933
- Publication Name
- Marketing Management, Student Value Edition
- Item Length
- 10.8 in
- Publisher
- Pearson Education
- Publication Year
- 2015
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Item Height
- 1.3 in
- Item Width
- 8.4 in
- Item Weight
- 57.6 Oz
- Number of Pages
- 832 Pages
About this product
Product Identifiers
Publisher
Pearson Education
ISBN-10
0134236939
ISBN-13
9780134236933
eBay Product ID (ePID)
212063442
Product Key Features
Publication Name
Marketing Management, Student Value Edition
Format
Ringbound
Language
English
Subject
Desktop Applications / Suites, Marketing / General
Publication Year
2015
Type
Textbook
Subject Area
Computers, Business & Economics
Number of Pages
832 Pages
Dimensions
Item Length
10.8 in
Item Height
1.3 in
Item Width
8.4 in
Item Weight
57.6 Oz
Additional Product Features
Edition Number
15
Intended Audience
College Audience
Table of Content
Part 1. Understanding Marketing Management 1. Defining Marketing for the New Realities 2. Developing Marketing Strategies and Plans Part 2. Capturing Marketing Insights 3. Collecting Information and Forecasting Demand 4. Conducting Marketing Research Part 3. Connecting with Customers 5. Creating Long-term Loyalty Relationships 6. Analyzing Consumer Markets 7. Analyzing Business Markets 8. Tapping into Global Markets Part 4. Building Strong Brands 9. Identifying Market Segments and Targets 10. Crafting the Brand Positioning 11. Creating Brand Equity 12. Meeting Competition and Driving Growth Part 5. Shaping the Market Offerings 13. Setting Product Strategy 14. Designing and Managing Services 15. Introducing New Market Offerings 16. Developing Pricing Strategies and Programs Part 6. Delivering Value 17. Designing and Managing Integrated Marketing Channels 18. Managing Retailing, Wholesaling, and Logistics Part 7. Communicating Value 19. Designing and Managing Integrated Marketing Communications 20. Managing Digital Communications: Online, Social Media and Mobile Marketing 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling Part 8. Managing the Marketing Organization 23. Conducting Marketing Responsibly for Long-Term Success
Copyright Date
2016
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:314489280983
Postage and handling
Item location:
Madison Heights, Michigan, United States
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Excludes:
Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, Ukraine, Venezuela
| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| US $5.61 (approx RM 26.38) | United States | Economy Postage (USPS Media MailTM) | Estimated between Sat, 8 Jun and Tue, 11 Jun to 43230 |
| Handling time |
|---|
| Will usually post within 3 business days of receiving cleared payment. |
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