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Absolut Book.: The Absolut Vodka Advertising Story by Lewis, Richard W., Good Bo

US $5.87
ApproximatelyRM 24.67
Condition:
Good
This is a used book in good condition and may show some signs of use or wear .
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Located in: Tontitown, Arkansas, United States
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eBay item number:314204953774
Last updated on Sep 09, 2024 00:03:47 MYTView all revisionsView all revisions

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“This is a used book in good condition and may show some signs of use or wear .”
ISBN
9781885203298
Book Title
Absolut Book : the Absolut Vodka Advertising Story
Publisher
Tuttle Publishing
Item Length
11.5 in
Publication Year
1996
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.7 in
Author
Richard W. Lewis
Genre
Design, Business & Economics
Topic
Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
Item Weight
53.6 Oz
Item Width
9 in
Number of Pages
288 Pages

About this product

Product Identifiers

Publisher
Tuttle Publishing
ISBN-10
1885203292
ISBN-13
9781885203298
eBay Product ID (ePID)
242241

Product Key Features

Book Title
Absolut Book : the Absolut Vodka Advertising Story
Number of Pages
288 Pages
Language
English
Publication Year
1996
Topic
Industries / Retailing, Graphic Arts / Advertising, Advertising & Promotion
Illustrator
Yes
Genre
Design, Business & Economics
Author
Richard W. Lewis
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
53.6 Oz
Item Length
11.5 in
Item Width
9 in

Additional Product Features

Intended Audience
Trade
LCCN
95-053040
Dewey Edition
21
Reviews
Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."- the New York Times, Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-''Absolut Book'' may well appeal to readers beyond the conf|9781885203298|, "Absolut's advertising is among the most effective, most honored and most imitated in marketing--inspiring some consumers, for instance, to collect the colorful ads like baseball cards--''Absolut Book'' may well appeal to readers beyond the confines of Madison Avenue or martini bars." -- the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars."-the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketing-inspiring some consumers, for instance, to collect the colorful ads like baseball cards-'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." - the New York Times, "Absolut's advertising is among the most effective, most honored and most imitated in marketinginspiring some consumers, for instance, to collect the colorful ads like baseball cards'Absolut Book' may well appeal to readers beyond the confines of Madison Avenue or martini bars." the New York Times
Dewey Decimal
659.1/9/64125
Synopsis
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads. The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden. The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad. Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art. In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.
LC Classification Number
HF6161.L46L48 1996

Item description from the seller

Once Upon a Time Books Inc

Once Upon a Time Books Inc

99.5% positive feedback
876K items sold
Joined Sep 1998
We are a full-line, online bookseller. With our inventory of over 60,000 items, we aim to be your first stop on the internet for all of your used and out-of-print book buying needs. To help find the ...
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Average for the last 12 months
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4.9
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