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User Experience Is Brand Experience - 9783030298678
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Located in: Aldershot, United Kingdom
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eBay item number:314128375065
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- User Experience Is Brand Experience
- ISBN
- 9783030298678
- Subject Area
- Experimental Psychology
- Publication Name
- User Experience Is Brand Experience: the Psychology Behind Successful Digital Products and Services
- Publisher
- Springer
- Subject
- Computer Science
- Publication Year
- 2019
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 234mm
- Item Width
- 156mm
- Item Weight
- 454g
- Number of Pages
- 171 Pages
About this product
Product Information
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Product Identifiers
Publisher
Springer
ISBN-13
9783030298678
eBay Product ID (ePID)
3046692108
Product Key Features
Subject Area
Experimental Psychology
Publication Name
User Experience Is Brand Experience: the Psychology Behind Successful Digital Products and Services
Format
Hardcover
Language
English
Subject
Computer Science
Publication Year
2019
Type
Textbook
Number of Pages
171 Pages
Dimensions
Item Height
234mm
Item Width
156mm
Item Weight
454g
Additional Product Features
Series Title
Management for Professionals
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
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eBay item number:314128375065
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