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The Luxury Strategy - 9780749464912
GBP 33.23
ApproximatelyRM 186.46
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Aldershot, United Kingdom
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eBay item number:314125775989
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- The Luxury Strategy
- ISBN
- 9780749464912
- Publication Year
- 2012
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
- Item Height
- 240 mm
- Publisher
- Kogan Page LTD
- Subject
- Marketing
- Item Weight
- 755 g
- Item Width
- 165 mm
- Number of Pages
- 408 Pages
About this product
Product Information
The Luxury Strategy, written by two world experts on luxury branding, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, The Luxury Strategy has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also includes a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
Product Identifiers
Publisher
Kogan Page LTD
ISBN-13
9780749464912
eBay Product ID (ePID)
115670563
Product Key Features
Number of Pages
408 Pages
Language
English
Publication Name
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Publication Year
2012
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
240 mm
Item Weight
755 g
Item Width
165 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
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