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The Essence of Marketing (Essence of Management Series) By Simon
US $10.07
ApproximatelyRM 42.47
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Located in: MD, United States
Delivery:
Estimated between Wed, 30 Jul and Wed, 6 Aug to 91768
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30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:313651574371
Item specifics
- Condition
- Title
- The Essence of Marketing (The Essence of Management)
- ISBN
- 9780132853545
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
013285354X
ISBN-13
9780132853545
eBay Product ID (ePID)
13038259058
Product Key Features
Book Title
Essence of Marketing
Number of Pages
280 Pages
Language
English
Publication Year
1993
Topic
Marketing / General
Genre
Business & Economics
Book Series
Essence of Management Ser.
Format
Trade Paperback
Dimensions
Item Height
0.5 in
Item Weight
14.8 Oz
Item Length
9 in
Item Width
5.9 in
Additional Product Features
LCCN
93-022068
Dewey Edition
20
TitleLeading
The
Dewey Decimal
658.8
Table Of Content
Preface 1. An introductory note 2. The marketing concept revisited 3. The marketing mix 4. The input for effective marketing 5. Product policy and planning 6. Price and pricing policy 7. The promotional mix 8. Distribution and logistics 9. Selling 10. Marketing planning 11. Marketing control 12. Organizing for marketing 13. Marketing integration References and further reading Index
Synopsis
A concise book, which summarises the main principles and concepts that an effective manager should be familiar with., The Essence of Marketing presents a reference source for managers on short courses, for MBA and other students who want to get to the heart of the subject. It is also intended as a reference for managers and aspiring managers who wish to improve their knowledge and skills.
Item description from the seller
Seller business information
VAT number: GB 724498118
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Seller feedback (543,614)
- 2***t (780)- Feedback left by buyer.Past monthVerified purchaseArrived quickly & at a good price but different cover than pictured in description.
- g***n (486)- Feedback left by buyer.Past monthVerified purchaseProduct as described with fast delivery, so I'm well satisfied.
- 2***t (780)- Feedback left by buyer.Past monthVerified purchase:) Arrived quickly & in good condition (:
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Seller feedback (543,614)
- 2***t (780)- Feedback left by buyer.Past monthVerified purchaseArrived quickly & at a good price but different cover than pictured in description.
- g***n (486)- Feedback left by buyer.Past monthVerified purchaseProduct as described with fast delivery, so I'm well satisfied.
- 2***t (780)- Feedback left by buyer.Past monthVerified purchase:) Arrived quickly & in good condition (: