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Fashion Marketing: Contemporary Issues (Chartered Institute of Marketing/Butt.

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Book Title
Fashion Marketing: Contemporary Issues (Chartered Institute of M
ISBN
9780750652438
EAN
9780750652438
Publication Year
2001
Type
Textbook
Format
Paperback
Language
English
Publication Name
Fashion Marketing: Contemporary Issues
Item Height
234mm
Author
Margaret Bruce, Dr. Tony Hines
Publisher
Taylor & Francis LTD
Item Width
156mm
Subject
Engineering & Technology, Marketing
Item Weight
430g
Number of Pages
264 Pages

About this product

Product Information

'Fashion Marketing' is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the world's largest and most global of industries. With international contributions from the UK, USA and China, 'Fashion Marketing' covers all of the key themes and issues of this area, including: * forecasting * sourcing * supply chain management (demand management) * new product development * design management * logistics * range planning * colour prediction * market testing * e-commerce * strategy Ideal for use on any undergraduate or postgraduate courses in Fashion, Textiles, Apparel and Retailing Management where there is a need to address the topic of fashion marketing, this book will also serve as a useful, informative and authoritative text for senior managers in the fashion marketing industries wanting to gain further understanding of current and future developments within the industry.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780750652438
eBay Product ID (ePID)
87731305

Product Key Features

Author
Margaret Bruce, Dr. Tony Hines
Publication Name
Fashion Marketing: Contemporary Issues
Format
Paperback
Language
English
Subject
Engineering & Technology, Marketing
Publication Year
2001
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
430g

Additional Product Features

Title_Author
Margaret Bruce, Dr. Tony Hines
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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