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Martketing by Lamelas New 9781910649862 Fast Free Shipping..
US $21.43
ApproximatelyRM 90.74
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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eBay item number:313083820573
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- PublishedOn
- 2016-09-15
- Title
- Martketing
- Artist
- Not Specified
- Type
- Not Specified
- Publication Name
- Not Specified
- ISBN
- 9781910649862
About this product
Product Identifiers
Publisher
Lid Publishing
ISBN-10
1910649864
ISBN-13
9781910649862
eBay Product ID (ePID)
229006694
Product Key Features
Book Title
Martketing: the Heart and Brain of Branding
Number of Pages
224 Pages
Language
English
Publication Year
2016
Topic
Marketing / General, Marketing / Research
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
23
Dewey Decimal
658.8
Synopsis
Secrets, lessons and insights from the frontline of world-class branding and marketing. This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands-Coca Cola-and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. Martketing received 5 stars from the highly acclaimed book reviewer, Readers' Favorite, Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own brand. It explores the core beliefs and principles that were needed to evolve one of the most powerful marketing machines on the planet that worked successfully across cultures and fast-changing environments. The author was part of a team of outstanding individuals and agencies that generated better, faster and more effective marketing on an unprecedented level. Through a combination of research, theory and real-life experience, Lamelas explains why and how marketing works, and offers a proven framework to help you master your own marketing strategy. The author is highly respected in the business world and an excellent self-promoter both on and offline.
LC Classification Number
HF5415
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Seller feedback (543,353)
- k***o (597)- Feedback left by buyer.Past monthVerified purchaseFantastic. Thanks!!!
- d***u (974)- Feedback left by buyer.Past monthVerified purchaseAs described, well packed and shipped quickly. Many thanks.
- y***z (3066)- Feedback left by buyer.Past monthVerified purchaseThank you!