Visibility Marketing The No-Holds-Barred Truth about What It Takes to Grab WO48

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Condition:
Brand New
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eBay item number:312471927784
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Country/Region of Manufacture
United States
Year
2016
ISBN
9781632650368
Category

About this product

Product Identifiers

Publisher
Red Wheel/Weiser
ISBN-10
1632650363
ISBN-13
9781632650368
eBay Product ID (ePID)
219117174

Product Key Features

Book Title
Visibility Marketing : The No-Holds-Barred Truth about What It Takes to Grab Attention, Build Your Brand and Win New Business
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Entrepreneurship, General
Publication Year
2016
Genre
Business & Economics
Author
David Avrin
Format
Trade Paperback

Dimensions

Item Height
5.2 in
Item Weight
0.4 Oz
Item Length
8.2 in
Item Width
5.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2017-448293
Reviews
"Perhaps the highest compliment one can pay a thought-leader is to simply say that they 'get it.' These words tell you everything you need to know and should act as a not-so-subtle suggestion that you should listen closely to what the thought leader has to say. David Avrin gets it, and when you read his book, you will too. If you don't, read it twice. I did." --Bruce Turkel, CEO, Turkel Brands and author, Building Brand Value
Dewey Edition
23
Dewey Decimal
658.802
Synopsis
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It's not so much that people have changed; it's that the business landscape has changed--dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing , David Avrin shows what marketing approaches work, which don't, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
LC Classification Number
HF5415

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