Marketing Arithmetic Activities Handbook by Edna L Sykes USED JC

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Item specifics

Condition
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Used ,fair condition”
Publication Year
1992
Item Height
1.4 in
ISBN
9780130460868
Category

About this product

Product Identifiers

Publisher
Prentice Hall
ISBN-10
0130460869
ISBN-13
9780130460868
eBay Product ID (ePID)
1586706

Product Key Features

Number of Pages
608 Pages
Language
English
Publication Name
Marketing : Real People, Real Decisions
Subject
Teaching Methods & Materials / Mathematics
Features
Revised
Type
Textbook
Subject Area
Education
Author
Elnora W. Stuart, Edna L. Sykes, Auleen Carson, Michael R. Solomon, J. Brock Smith
Format
Hardcover

Dimensions

Item Weight
112.9 Oz
Item Length
10.9 in
Item Width
8.3 in

Additional Product Features

LCCN
75-034143
Illustrated
Yes
Edition Description
Revised edition
Table Of Content
I. MAKING MARKETING DECISIONS. 1. Welcome to the World of Marketing. 2. Strategic Planning: Making Choices in a Dynamic Environment. 3. Decision Making in the New Era of Marketing: Enriching the Marketing Environment. 4. Think Globally and Act Locally: Marketing in a Multinational Environment. II. UNDERSTANDING AND IDENTIFYING MARKETS. 5. Marketing Information and Research: Analyzing the Business Environment. 6. Why People Buy: Consumer Behavior. 7. Why Organizations Buy: Business-to-Business Markets. 8. Sharpening the Focus: Target Marketing Strategies. III. CREATING AND MANAGING THE PRODUCT: GOODS AND SERVICES. 9. Creating the Product. 10. Managing the Product. 11. Broadening the Product Focus: Marketing Intangibles and Service. IV. ASSIGNING VALUE TO THE PRODUCT. 12. Pricing the Product. 13. Pricing Methods. V. DELIVERING THE PRODUCT. 14. Channel Management, Wholesaling, and Physical Distribution: Delivering the Product. 15. Retailing and E-tailing. VI. COMMUNICATING ABOUT THE PRODUCT. 16. Integrated Marketing Communications and Relationship Management. 17. Advertising. 18. Sales Promotion, Public Relations, and Personal Selling. Appendix A: Sample Marketing Plan. Appendix B: Marketing Math. Glossary. Company/Name Index. Subject Index.
Synopsis
Appropriate for four-year and two-year undergraduate courses in Principles of Marketing. No other book brings students closer to doing real marketing. Each chapter introduces a decision maker, describes the marketing decisions they faced in a small case study within the chapter, and then concludes with the decisions that were made. Within this framework the text explores such cutting-edge topics as e-commerce and the technological revolution, integrated marketing communications, and entrepreneurship. With the explosion of new marketing technologies today, students are as likely to end up working for small, new, dynamic firms as they are to be employed by the traditional big companies. The text therefore covers not only the Four Ps and other marketing basics, but also introduces students to the new era of social and environmental awareness, singling out companies that conduct business ethically and return value to society. The text also addresses such themes as the importance of building relationships with customers and developing a global perspective.
LC Classification Number
QA135.5.S948

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