CONTEMPORARY BUSINESS By Louis E. Boone & David L. Kurtz - Hardcover

bazzarvintage
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Item specifics

Condition
Brand New: An item that has never been opened or removed from the manufacturer’s sealing. Item is in ...
Type
Hardcover
Publication Name
South-Western College Pub
Number Of Pages
784
Item Height
11 inches
ISBN-10
0324359292
Item Length
9 inches
Item Width
1.25 inches
Item Weight
4.15 pounds
ISBN
9780324359299
Category

About this product

Product Information

Learn the business language you need to feel confident in taking the first steps toward becoming successful business majors and successful business people with Boone and Kurtz's best-selling CONTEMPORARY BUSINESS and its accompanying Audio CD-ROM. You'll find all the most important introductory business topics, using the most current and interesting examples happening right now in the business world! With this textbook, you'll hone skills that will make you more successful as students and employees.

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
0324359292
ISBN-13
9780324359299
eBay Product ID (ePID)
47967325

Product Key Features

Publication Year
2006
Topic
General, Management
Book Title
Contemporary Business
Language
English
Genre
Business & Economics
Author
Louis E. Boone Bait Company, David L. Kurtz
Format
Compact Disc / Hardcover

Dimensions

Item Height
1.2in.
Item Length
11.1in.
Item Weight
70.7 Oz
Item Width
9.2in.

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658
Table of Content
Prologue: Launching Your Business Career. Part I: BUSINESS IN A GLOBAL ENVIRONMENT. 1. The Framework of Contemporary Business. 2. Business Ethics and Social Responsibility. 3. Economic Challenges Facing Global and Domestic Business. 4. Competing in Global Markets. Part II: STARTING AND GROWING YOUR BUSINESS. 5. Options for Organizing Small and Large Businesses. 6. Starting Your Own Business: The Entrepreneurship Alternative. 7. E-Business: Doing Business Online. Part III: MANAGEMENT: EMPOWERING PEOPLE TO ACHIEVE BUSINESS OBJECTIVES. 8. Management, Leadership, and the Internal Organization. 9. Human Resource Management, Motivation, and Labor-Management Relations. 10. Improving Performance through Empowerment, Teamwork, and Communication. 11. Production and Operations Management. Part IV: MARKETING MANAGEMENT. 12. Customer-Driven Marketing. 13. Product and Distribution Strategies. 14. Promotion and Pricing Strategies. Part V: MANAGING TECHNOLOGY AND INFORMATION. 15. Using Technology to Manage Information. 16. Understanding Accounting and Financial Statements. Part VI: MANAGING FINANCIAL RESOURCES. 17. Financial Management and Institutions. 18. Financing and Investing through Securities Markets. Appendix A: Risk Management and Insurance. Appendix B: A Guide to Your Personal Finances and the Stock Market Game. Appendix C: The Business Plan.
Edition Number
12
Number of Pages
784 Pages

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