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Stop Telling, Start Selling: How to Use Cu- Richardson, 9780070525580, paperback

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Item specifics

Condition
Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
Book Title
Stop Telling, Start Selling: How to Use Cu- Richardson, 978007052
Artist
Richardson, Linda
ISBN
9780070525580
Subject Area
Language Arts & Disciplines, Business & Economics
Publication Name
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Publisher
Mcgraw-Hill Education
Item Length
8.9 in
Subject
Communication Studies, Sales & Selling / General
Publication Year
1997
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.8 in
Author
Linda Richardson
Features
Revised
Item Weight
13.3 Oz
Item Width
5.9 in
Number of Pages
288 Pages

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0070525587
ISBN-13
9780070525580
eBay Product ID (ePID)
26199

Product Key Features

Number of Pages
288 Pages
Language
English
Publication Name
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Subject
Communication Studies, Sales & Selling / General
Publication Year
1997
Features
Revised
Type
Textbook
Author
Linda Richardson
Subject Area
Language Arts & Disciplines, Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
13.3 Oz
Item Length
8.9 in
Item Width
5.9 in

Additional Product Features

Edition Number
2
Intended Audience
Trade
LCCN
97-017550
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
658.85
Table Of Content
The Six Elements of the Dialogue Framework. Dialogue Element: Opening. Dialogue Element: Product Positioning. Dialogue Elements: Price Positioning. Dialogue Element: Objections. Dialogue Element: Close/Action Step. Dialogue Element Follow-Up. The Six Critical Skills of the Dialogue Framework. Dialogue Skill. Dialogue Skill: Presence. Dialogue Skill: Relating. Dialogue Skill: Questioning. Dialogue Skill: Listening. Dialogue Skill: Product Positioning. Dialogue Skill: Checking. Preparing for the Sales Dialogue. Preparing Your Sales Strategy. Planning for the Sales Call. Negotiating Terms and Price. Self and Peer Coaching.
Edition Description
Revised edition
Synopsis
In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking., Stop Telling, Start Selling has become a leading textbook for sales training -- used by more than 150 of the world's leading corporations -- because it shows how to differentiate yourself, your product, and your organization in a hypercompetitive world of look-alike products., In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking."
LC Classification Number
HF5438.25.R515 1998
Copyright Date
1998
ebay_catalog_id
4

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