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Deconstructing Public Relations: Public Relations Criticism (Routledge Communic
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eBay item number:305503227734
Item specifics
- Condition
- Title
- Deconstructing Public Relations: Public Relations Criticism (Rou
- ISBN
- 9780805837490
- Publication Year
- 2002
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Deconstructing Public Relations: Public Relations Criticism
- Item Height
- 229mm
- Publisher
- Taylor & Francis INC International Concepts
- Item Width
- 152mm
- Subject
- Marketing
- Item Weight
- 295g
- Number of Pages
- 176 Pages
About this product
Product Information
Utilizing case studies from public relations, advertising and marketing to illustrate deconstruction and analysis of public relations campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice. He concentrates on looking at the material text of a campaign; therefore, the text will become the focus of deconstructing. This book seeks to reflect the work of French philosopher Jacques Derrida who proposes that one deconstructs a text as a way of examining the ideas proposed in the text. Thus, the work of deconstruction can become a critical reflection on public relations work. The book questions the purpose of a particular public relations project - whether employee communications, government lobbying, community relations, crisis communication, or product promotion. Looking at the point of view in the campaign, it examines the data or evidence for that point of view, as well as the assumptions of that view.
Product Identifiers
Publisher
Taylor & Francis INC International Concepts
ISBN-13
9780805837490
eBay Product ID (ePID)
89477288
Product Key Features
Publication Name
Deconstructing Public Relations: Public Relations Criticism
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2002
Type
Textbook
Number of Pages
176 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
295g
Additional Product Features
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:305503227734
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d***c (773)- Feedback left by buyer.
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Fast delivery. Great book thanks.
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Fsdt delivery. Book is great thanks.
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