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The Typography Idea Book: Inspiration from 50 Masters by Anderson, Gail Book The

FREE US DELIVERY | ISBN: 1780678495 | Quality Books
World of Books USA
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US $19.90
ApproximatelyRM 83.92
Condition:
Very Good
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eBay item number:304124813522
Last updated on Jul 12, 2025 21:10:19 MYTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
1780678495
EAN
9781780678498
Date of Publication
2016-08-15
Publication Name
N/A
Type
Paperback / softback
Release Title
The Typography Idea Book: Inspiration from 50 Masters
Artist
Anderson, Gail
Brand
N/A
Colour
N/A

About this product

Product Identifiers

Publisher
King Publishing, Laurence
ISBN-10
1780678495
ISBN-13
9781780678498
eBay Product ID (ePID)
219220636

Product Key Features

Book Title
Typography Idea Book : Inspiration from 50 Masters (Type, Fonts, Graphic Design)
Number of Pages
128 Pages
Language
English
Publication Year
2016
Topic
Graphic Arts / Typography
Illustrator
Yes
Genre
Design
Author
Gail Anderson, Steven Heller
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
10.2 Oz
Item Length
8.7 in
Item Width
6.2 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
23
TitleLeading
The
Reviews
A great book showcasing the ins and outs of typography, this book communicates ideas and I feel that it will undoubtedly inspire young, budding design students . The book is nicely laid out with areas showcasing different ideas.
Dewey Decimal
686.22
Synopsis
This book serves as an introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, the book features inspiring works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own. The subjects covered include typographic rebus, abstract form, overlapping, using grids, metaphoric construction and illumination. The result is an instantly accessible, jargon-free guide to typographic design using professional techniques, "This book is a short read, perfectly pitched at those looking to take their first step into the world of typography" CreativeBloq "Geared towards helping you evolve different typographic styles, the book [...] is packed with practical techniques and iconic examples" - Creative Boom Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric, and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world, visible in all areas of popular culture. Beautifully illustrated, this book presents images from leading designers who use fonts, lettering, illustrations and digital media in all fields of the visual arts, including web design, logo design and branding. Geared towards helping you evolve different typographic styles, The Typography Idea Book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces, and puns, discover all the brilliant ideas you could be bringing to your own designs. From the introduction: "Not every designer is a good, much less a great, typographer. Actually, to be a great typographer you have to be a highly skilled graphic designer in the first place. Typography is, arguably, the most important component of graphic design. It requires a distinct ability to make readable messages while expressing, emoting and projecting concepts to audiences, large and small. Typography can be copied and, therefore, it can be taught. Like the classical painting student learning to perfect the rendering of human form by repeatedly drawing from the same plaster cast, the best way to learn typography is to do it over and over again. Theory is fine, but practice is necessary in order to develop a visceral feeling about the way letters sit on a page or screen. You must know if they are in harmony, or unsuited to marriage. Playing with typographic puzzle pieces is one of the joys of typography. While the end result must be understandable - though please note that doesn't necessarily mean legible, for illegibility is relative and what is illegible can often be deciphered - the process can be intuitive. What you see is more than what you get: playing with type is an opportunity to create typographic personalities both for yourself and for your clients. This book is geared towards helping you evolve different typographic characters or styles, or perhaps even your specific design signature. What this book is not is a tutorial in typographic basics - kerning, spacing, selecting, and so on. There are many excellent existing volumes that will give you that essential knowledge. Our intention here is to lay out many of the fun, esoteric and eccentric options a typographer has at his or her disposal. These 'commonly uncommon' approaches include type transformation and mutation, as well as puns and metaphors, and typographic pastiche and quotation. In other words if typographic basics are the 'main course' in your typographic feeding frenzy, the ideas herein are the dessert. It's time to indulge yourself in what is offered on the menu of typographic confections." - Steven Heller and Gail Anderson

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