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The End of Marketing as We Know It by Sergio Zyman (2000, Trade Paperback,...
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ApproximatelyRM 38.29
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Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Located in: Villas, New Jersey, United States
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Estimated between Fri, 8 Aug and Thu, 14 Aug to 94104
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eBay item number:304114299029
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Type
- ABIS_BOOK
- ISBN
- 9780887309830
- Publication Name
- Harper Business
- Title
- The End of Marketing as We Know It
About this product
Product Identifiers
Publisher
HarperCollins
ISBN-10
0887309836
ISBN-13
9780887309830
eBay Product ID (ePID)
872082
Product Key Features
Book Title
End of Marketing As We Know It
Number of Pages
272 Pages
Language
English
Publication Year
2000
Topic
Marketing / General, Marketing / Industrial, International / Marketing, Sales & Selling / General
Features
Reprint
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
8.4 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
99-026144
Dewey Edition
21
TitleLeading
The
Dewey Decimal
658.8
Edition Description
Reprint
Synopsis
Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz-and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more, Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century. Zyman explores such topics as: Why feel-good marketing is pointless unless it results in sales Why marketing is a science not an art How a well-honed strategy is more important to success than what ads say And much more
LC Classification Number
HF5415.Z96 1999
Item description from the seller
Seller feedback (618)
- l***e (6503)- Feedback left by buyer.Past monthVerified purchaseGreat customer service. Item as described, fast shipping, thank you!
- n***o (308)- Feedback left by buyer.Past monthVerified purchaseVery fast and safe shipping! Highly recommended!!
- a***a (90)- Feedback left by buyer.Past monthVerified purchaseBeautiful book delivered speedily. Thank You
Seller feedback (618)
- l***e (6503)- Feedback left by buyer.Past monthVerified purchaseGreat customer service. Item as described, fast shipping, thank you!
- n***o (308)- Feedback left by buyer.Past monthVerified purchaseVery fast and safe shipping! Highly recommended!!
- a***a (90)- Feedback left by buyer.Past monthVerified purchaseBeautiful book delivered speedily. Thank You