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The Business of Brands by Muir, David Hardback Book The Cheap Fast Free Post
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GBP 6.49
ApproximatelyRM 36.21
Condition:
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
3 available
Postage:
Does not post to United States.
Located in: GB, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return shipping.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
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eBay item number:302613851700
Item specifics
- Condition
- Title
- The Business of Brands
- Book Title
- The Business of Brands
- ISBN
- 0470862599
- EAN
- 9780470862599
- Binding
- Hardback
- Date of Publication
- 20040910
- Release Title
- The Business of Brands
- Artist
- Miller, Jon
- Brand
- N/A
- Colour
- N/A
- Publication Year
- 2004
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Business of Brands
- Item Height
- 238 mm
- Publisher
- John Wiley & Sons AND Sons LTD
- Subject
- Marketing
- Item Weight
- 1 g
- Item Width
- 162 mm
- Number of Pages
- 286 Pages
About this product
Product Information
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Product Identifiers
Publisher
John Wiley & Sons AND Sons LTD
ISBN-13
9780470862599
eBay Product ID (ePID)
87867610
Product Key Features
Number of Pages
286 Pages
Language
English
Publication Name
The Business of Brands
Publication Year
2004
Subject
Marketing
Type
Textbook
Format
Hardcover
Dimensions
Item Height
238 mm
Item Weight
1 g
Item Width
162 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 281042328
- EL 996857788
- ES N8267548I
- FR 27823676960
- GB 922696893
- IT 00185819992
Seller feedback (13,062,751)
- l***2 (453)- Feedback left by buyer.Past monthVerified purchaseSTOP! DON’T EVER BUY HERE! DODJY wastepaper seller! Misguiding lying ad. Tried to extort postage costs! Misleading false excuses. After the item was returned still didn’t refund for the waste old useless overpriced book which was not one advertised, Asked eBay to escalate. This seller should be banned from eBay. DISGUSTING! AVOID!
- u***h (1191)- Feedback left by buyer.Past monthVerified purchaseItem or items as Described... Fast Delivery... A+ Seller.. Thankyou..... :)
- 9***c (127)- Feedback left by buyer.Past monthVerified purchaseGreat condition great price
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