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Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

Title: Principles of Marketing: Global Edition

Book Title: Principles of Marketing: Global Edition

ISBN: 0137006691

EAN: 9780137006694

Binding: Paperback / softback

Date of Publication: 2009-02-26

Release Title: Principles of Marketing: Global Edition

Artist: Armstrong, Gary

Brand: N/A

Colour: N/A

Publication Year: 2009

Type: Textbook

Format: Paperback

Language: English

Publication Name: Principles of Marketing: Global Edition

Item Height: 218mm

Author: Philip T. Kotler, Gary Armstrong

Publisher: Pearson Education (Us)

Item Width: 274mm

Subject: Marketing

Item Weight: 1496g

Number of Pages: 744 Pages

About this product

Product Information

For undergraduate Principles of Marketing courses This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters also now contain opening vignettes and accompanying outlines to help students study.

Product Identifiers

Publisher

Pearson Education (Us)

ISBN-13

9780137006694

eBay Product ID (ePID)

87919338

Product Key Features

Author

Philip T. Kotler, Gary Armstrong

Publication Name

Principles of Marketing: Global Edition

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2009

Type

Textbook

Number of Pages

744 Pages

Dimensions

Item Height

218mm

Item Width

274mm

Item Weight

1496g

Additional Product Features

Title_Author

Gary Armstrong, Philip T. Kotler

Country/Region of Manufacture

United States

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EL 996857788
ES N8267548I
FR 27823676960
GB 922696893
IT 00185819992

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eBay item number:302426031315

Last updated on May 23, 2024 08:51:49 MYTView all revisionsView all revisions

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