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Bernard Marr Data Strategy (Paperback)
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eBay item number:297727765714
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Country of Origin
- GB
- Book Title
- Data Strategy
- ISBN-10
- 1398619590
- EAN
- 9781398619593
- Publication Name
- Data Strategy
- Subtitle
- How to Use Data and Artificial Intelligence to Transform Your Bus
- ISBN
- 9781398619593
- Genre
- Computing & Internet
- Release Date
- 09/03/2025
- Release Year
- 2025
- Subject
- Business & Finance
About this product
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
1398619590
ISBN-13
9781398619593
eBay Product ID (ePID)
22074023093
Product Key Features
Number of Pages
296 Pages
Publication Name
Data Strategy : How to Use Data and Artificial Intelligence to Transform Your Business
Language
English
Publication Year
2025
Subject
Expert Systems, Commerce, Databases / Data Warehousing, Databases / Data Mining
Type
Textbook
Subject Area
Computers, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
23.6 Oz
Item Length
9.2 in
Item Width
6.1 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
LCCN
2025-028137
Dewey Edition
23
Reviews
A comprehensive and accessible exploration of data strategy, spanning everything from practical use cases to the ethical and sustainable use of AI. Bernard Marr shows how to unlock value from data while staying ahead of what's next., Data is everything in the modern organization: the fuel for intelligent understanding, actionable insights, and effective decision-making. This third edition of Bernard Marr's incredibly useful and comprehensive book on data strategy is expanded to include AI and its applications in the data value proposition., Everyone is excited about AI these days, but it takes a wise observer like Bernard Marr to describe how data is driving AI. If you want to succeed with AI, this book will reveal the data strategy that will make that possible., In a world shaped by rapid advances in GenAI, soaring computing power, and the convergence of breakthrough technologies, one foundational element remains at the core: data. Bernard Marr offers a clear and comprehensive guide to data strategy, helping organizations unlock value and elevate their data practices. A must-read for any company serious about competing in the digital age., The future belongs to those who treat data as a strategic asset. Bernard Marr shows us how. Essential reading.
Dewey Decimal
658.054
Table Of Content
** Chapter - 01: Introduction - Why every business is now a data business; ** Chapter - 02: Use cases for data; ** Chapter - 03: Using data to improve your decision making; ** Chapter - 04: Using data to understand your customers; ** Chapter - 05: Using data to create more intelligent services; ** Chapter - 06: Using data to make more intelligent products; ** Chapter - 07: Using data to improve your business operations; ** Chapter - 08: Increasing the value of your organisation through data and AI; ** Chapter - 09: Defining your data use cases; ** Chapter - 10: Sourcing and collecting data; ** Chapter - 11: Ethics, data governance, trust and cybersecurity; ** Chapter - 12: Turning data into insights; ** Chapter - 13: Creating a technology and data infrastructure; ** Chapter - 14: Building data competencies in your organization; ** Chapter - 15: Executing and revisiting your data strategy; ** Chapter - 16: Looking ahead
Synopsis
Execute a data strategy to improve your business decisions, build stronger products and gain a competitive advantage for your business., Is your business equipped with a data strategy that drives real impact? Data Strategy is an essential guide for business leaders who want to use data to build a competitive, future-ready organization. Written by bestselling author and futurist Bernard Marr , this book shows how to design and implement a practical strategy to collect, manage and use data for measurable business performance. Now on its third edition, this fully updated book reflects the latest developments in AI, synthetic data, quantum computing, regulation and cybersecurity, giving leaders the context and tools to act decisively in a rapidly evolving data economy. You'll learn how to: - Understand how data creates value across operations and decisions - Collaborate with data teams to build a business-led strategy - Integrate AI, automation and analytics into enterprise capability - Navigate ethics, governance and regulatory complexity - Prepare for the future with insight on emerging technologies With clear models and actionable insight, Data Strategy helps senior leaders unlock growth, drive value and lead with confidence in a data-driven world. Themes include: data strategy, AI integration, business transformation, data governance, digital leadership, emerging technologies, Every business needs data to survive. Build and implement a strategy to take advantage of data and generate critical insights with renowned data expert and one of the world's leading voices in business Bernard Marr. Data Strategy is the key to building a robust approach to data that will give business leaders the competitive advantage they need to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book will prepare any organization for the data-driven future. In its fully updated third edition, this bestselling title covers the latest advances in data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book shows how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly changing data-driven world.
LC Classification Number
HF54.5.M37 2025
Item description from the seller
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- 3***p (92)- Feedback left by buyer.Past 6 monthsVerified purchaseI've ordered from Rarewaves here in the US and the UK multiple times, and continue to do so. They always seem to have something I can't find anywhere else at all or for a reasonable price. When I purchase used items, they are as described, if not a grade better. Aways a quick turnaround after ordering, every item arrives promptly, professionally packaged. Many orders have free shipping, even for solitary item orders. I never needed a reason to communicate, as I've had no cause. Recommended.New Model Army Original Album Series (CD) Album (#297384568493)
- -***9 (192)- Feedback left by buyer.Past 6 monthsVerified purchaseA wonderful ebay seller! My item arrived on time and was well packaged for its trip through the mail. The item I received was in the exact condition as in the listing. The price was perfect, including shipping. The seller was very communicative when I had a few questions. You can't go wrong ordering from rarewaves-usa!
- n***1 (87)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived still wrapped as advertised but it must have taken some damage in transit since it arrived with a couple cracks and a small chunk of the frame of the case had completely detached. BUT the discs were still undamaged so I messaged the seller to tell them I was still going to keep the item I just wanted to let them know about the issue and they messaged me back and offered me 20% off the order to make up for the inconvenience. Great seller. Would purchase from them again.Star Trek: The Next Generation: Season 6 (DVD) Star Trek Next Generation (#297401993046)
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Seller feedback (560,585)
- 3***p (92)- Feedback left by buyer.Past 6 monthsVerified purchaseI've ordered from Rarewaves here in the US and the UK multiple times, and continue to do so. They always seem to have something I can't find anywhere else at all or for a reasonable price. When I purchase used items, they are as described, if not a grade better. Aways a quick turnaround after ordering, every item arrives promptly, professionally packaged. Many orders have free shipping, even for solitary item orders. I never needed a reason to communicate, as I've had no cause. Recommended.New Model Army Original Album Series (CD) Album (#297384568493)
- -***9 (192)- Feedback left by buyer.Past 6 monthsVerified purchaseA wonderful ebay seller! My item arrived on time and was well packaged for its trip through the mail. The item I received was in the exact condition as in the listing. The price was perfect, including shipping. The seller was very communicative when I had a few questions. You can't go wrong ordering from rarewaves-usa!
- n***1 (87)- Feedback left by buyer.Past 6 monthsVerified purchaseItem arrived still wrapped as advertised but it must have taken some damage in transit since it arrived with a couple cracks and a small chunk of the frame of the case had completely detached. BUT the discs were still undamaged so I messaged the seller to tell them I was still going to keep the item I just wanted to let them know about the issue and they messaged me back and offered me 20% off the order to make up for the inconvenience. Great seller. Would purchase from them again.Star Trek: The Next Generation: Season 6 (DVD) Star Trek Next Generation (#297401993046)