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Global Business by Mike W. Peng, Fifth Edition Textbook-
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Global Business by Mike W. Peng, Fifth Edition Textbook-
US $79.99US $79.99
Aug 06, 02:13Aug 06, 02:13
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Global Business by Mike W. Peng, Fifth Edition Textbook-

US $79.99
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Condition:
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    Item specifics

    Condition
    Acceptable: A book with obvious wear. May have some damage to the cover but integrity still intact. ...
    Level
    Business
    ISBN
    9780357716403

    About this product

    Product Identifiers

    Publisher
    Cengage Learning
    ISBN-10
    035771640X
    ISBN-13
    9780357716403
    eBay Product ID (ePID)
    23057255295

    Product Key Features

    Number of Pages
    656 Pages
    Publication Name
    Global Business
    Language
    English
    Publication Year
    2022
    Subject
    International / General, Management
    Features
    Revised
    Type
    Textbook
    Subject Area
    Business & Economics
    Author
    Mike W. Peng
    Format
    Trade Paperback

    Dimensions

    Item Weight
    53.7 Oz

    Additional Product Features

    Edition Number
    5
    Intended Audience
    College Audience
    LCCN
    2022-930544
    Dewey Edition
    23
    Illustrated
    Yes
    Dewey Decimal
    658/.049
    Table Of Content
    Part I: LAYING FOUNDATIONS. 1. Introduction. 2. Formal Institutions: Politics, Laws, and Economics. 3. Informal Institutions: Cultures, Ethics, and Norms. 4. Resources and Capabilities. Integrative Cases. Part II: ACQUIRING TOOLS. 5. International Trade. 6. Foreign Direct Investment. 7. Foreign Exchange. 8. Global and Regional Integration. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. The Entrepreneurial Firm. 10. Foreign Market Entry. 11. Competitive Dynamics. 12. Strategic Alliances and Acquisitions. 13. Strategy, Structure, and Innovation in Multinationals. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Marketing and Supply Chain Management. 15. Human Resource Management. 16. Corporate Finance and Governance. 17. Corporate Social Responsibility. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
    Edition Description
    Revised edition
    Synopsis
    Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
    LC Classification Number
    HF1379.P462 2023

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