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Global Business by Mike W. Peng, Fifth Edition Textbook-
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A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text.
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eBay item number:297470734176
Item specifics
- Condition
- Level
- Business
- ISBN
- 9780357716403
About this product
Product Identifiers
Publisher
Cengage Learning
ISBN-10
035771640X
ISBN-13
9780357716403
eBay Product ID (ePID)
23057255295
Product Key Features
Number of Pages
656 Pages
Publication Name
Global Business
Language
English
Publication Year
2022
Subject
International / General, Management
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Weight
53.7 Oz
Additional Product Features
Edition Number
5
Intended Audience
College Audience
LCCN
2022-930544
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658/.049
Table Of Content
Part I: LAYING FOUNDATIONS. 1. Introduction. 2. Formal Institutions: Politics, Laws, and Economics. 3. Informal Institutions: Cultures, Ethics, and Norms. 4. Resources and Capabilities. Integrative Cases. Part II: ACQUIRING TOOLS. 5. International Trade. 6. Foreign Direct Investment. 7. Foreign Exchange. 8. Global and Regional Integration. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. The Entrepreneurial Firm. 10. Foreign Market Entry. 11. Competitive Dynamics. 12. Strategic Alliances and Acquisitions. 13. Strategy, Structure, and Innovation in Multinationals. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Marketing and Supply Chain Management. 15. Human Resource Management. 16. Corporate Finance and Governance. 17. Corporate Social Responsibility. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
Edition Description
Revised edition
Synopsis
Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
LC Classification Number
HF1379.P462 2023
Item description from the seller
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Seller feedback (311)
- 4***e (591)- Feedback left by buyer.Past monthVerified purchaseSuper fast great product amazing seller
- p***r (314)- Feedback left by buyer.Past monthVerified purchaseItem as described, quick ship--thanks!
- e***n (397)- Feedback left by buyer.Past monthVerified purchaseGreat item fast shipment.