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Die Wirkung Von Beziehungen Im Influencer Branding: Eine Experimentelle Ana...
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ApproximatelyRM 81.07
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Condition:
“Condition is used please see photos for additional details on items condition.”
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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Shipping:
US $4.47 (approx RM 19.08) USPS Media MailTM.
Located in: Gilman, Illinois, United States
Delivery:
Estimated between Wed, 6 Aug and Tue, 12 Aug to 94104
Returns:
No returns accepted.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:297295360643
Item specifics
- Condition
- Like New
- Seller Notes
- “Condition is used please see photos for additional details on items condition.”
- Signed
- No
- Ex Libris
- No
- Original Language
- German
- Intended Audience
- Adults
- Inscribed
- No
- Edition
- International Edition
- Vintage
- No
- California Prop 65 Warning
- N/A
- Personalize
- No
- Type
- Novel
- Literary Movement
- N/A
- Era
- 2000s
- Item Height
- N/A
- Personalized
- No
- Features
- N/A
- Country/Region of Manufacture
- Germany
- Personalization Instructions
- None
- ISBN
- 9783658354664
About this product
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden Gmbh
ISBN-10
3658354666
ISBN-13
9783658354664
eBay Product ID (ePID)
23050429899
Product Key Features
Book Title
Die Wirkung Von Beziehungen Im Influencer Branding : Eine Experimentelle Analyse des Brand-Fits und des Influencer-Attachments
Number of Pages
Xxii, 212 Pages
Language
German
Topic
Marketing / General
Publication Year
2021
Illustrator
Yes
Genre
Business & Economics
Book Series
Innovatives Markenmanagement Ser.
Format
Trade Paperback
Dimensions
Item Weight
11 Oz
Item Length
8.3 in
Item Width
5.8 in
Additional Product Features
Number of Volumes
1 vol.
Dewey Decimal
658.827
Table Of Content
Social Media Influencer in der Markenführung.- Theoretische Grundlagen und Herleitung des Untersuchungsmodells.- Empirische Analyse zur Wirkung des Brand-Fits und des SMI-Attachments im Influencer Branding.- Schlussbetrachtung und Ausblick.
Synopsis
Social Media Influencer in der Markenführung.- Theoretische Grundlagen und Herleitung des Untersuchungsmodells.- Empirische Analyse zur Wirkung des Brand-Fits und des SMI-Attachments im Influencer Branding.- Schlussbetrachtung und Ausblick., Social Media Influencer nehmen eine stetig wachsende Rolle in der Markenführung ein. Marken stehen vor der Problematik, geeignete Influencer für ihre Kooperationen auszuwählen. Andre Jann Lienemann widmet sich dieser Auswahlproblematik und untersucht Kriterien, die in den Beziehungen zwischen dem Influencer, der Marke und den Konsumenten liegen. In einer experimentellen Studie zeigte sich, dass sowohl das Attachment vom Konsumenten zum Influencer als auch der wahrgenommene Fit zwischen Marke und Influencer das Kaufverhalten von Konsumenten beeinflussen können.
LC Classification Number
HF5410-5417.5
Item description from the seller
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