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The National Fabric: Fashion, Britishness, Globalization (Dress, Body, Culture)

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Last updated on Jun 06, 2024 23:40:58 MYTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
The National Fabric: Fashion, Britishness, Globalization (Dress,
ISBN
9781845201876
Publication Year
2005
Format
Paperback
Language
English
Book Title
The National Fabric: Fashion, Britishness, Globalization
Item Height
244mm
Author
Professor Alison Goodrum
Publisher
Bloomsbury Publishing
Item Width
172mm
Number of Pages
256 Pages

About this product

Product Information

British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to 'sell British'? What do they mean for consumers who 'buy British'? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of 'going global'. Goodrum argues that 'Britishness' is characterized less through a particular look than through its ambiguities. She shows how the apparently straightforward and economically-driven process of globalizing British fashion is, in fact, far more culturally nuanced and locally embedded than has previously been suggested. In examining the interplay between fashion and Britishness, Goodrum redresses a longstanding omission in fashion theory, which has been preoccupied with class, gender and race rather than with national identity.

Product Identifiers

Publisher
Bloomsbury Publishing
ISBN-13
9781845201876
eBay Product ID (ePID)
87830736

Product Key Features

Book Title
The National Fabric: Fashion, Britishness, Globalization
Author
Professor Alison Goodrum
Format
Paperback
Language
English
Publication Year
2005
Number of Pages
256 Pages

Dimensions

Item Height
244mm
Item Width
172mm

Additional Product Features

Title_Author
Professor Alison Goodrum
Series Title
Dress, Body, Culture
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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