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Jan Johanson Managing Customer Relationships on the Internet (Hardback)
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eBay item number:295952998214
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Name
- Managing Customer Relationships on the Internet
- Title
- Managing Customer Relationships on the Internet
- Contributor
- Jan Johanson (Edited by)
- EAN
- 9780080441245
- ISBN
- 9780080441245
- Release Year
- 2005
- Release Date
- 11/09/2005
- Country/Region of Manufacture
- GB
- Series
- International Business and Management
- Book Title
- Managing Customer Relationships on the Internet
- Book Series
- International Business and Management Ser.
- Publisher
- Emerald Publishing The Limited
- Item Length
- 9.3 in
- Publication Year
- 2005
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Customer Relations, E-Commerce / Internet Marketing, Management
- Item Weight
- 23.1 Oz
- Item Width
- 6.5 in
- Number of Pages
- 307 Pages
About this product
Product Information
For marketers, the Internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the Internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of Internet firms by proposing that models that emphasize knowledge and network are suitable for this purpose. In doing so, the book answers questions such as: What types of business relationships are possible to establish and develop on the Internet? How much face-to-face contact do we need in business relationships? What are the key driving mechanisms in Internet-based relationship development? It is a true international comparative management book, including data from Sweden, Denmark, Italy, and Finland. The book contains 14 chapters. The evidences supplied in the book are based on research in industries such as health care, bio-technology, information technology, and the air-lines. The contributors to this book are active researchers in the field of internet and marketing. The material supplied in this book is new and original. This series: provides an international perspective to the study of business, with a special emphasis on management and marketing issues; deals with such topics as globalization, international business negotiations, cross-cultural communication, entry strategies, doing business in different regions, and future trends; and, also focuses on the development of international business theory, methodological issues, the results of empirical studies and the findings of practitioners.
Product Identifiers
Publisher
Emerald Publishing The Limited
ISBN-10
0080441246
ISBN-13
9780080441245
eBay Product ID (ePID)
31003100
Product Key Features
Book Title
Managing Customer Relationships on the Internet
Number of Pages
307 Pages
Language
English
Publication Year
2005
Topic
Customer Relations, E-Commerce / Internet Marketing, Management
Illustrator
Yes
Genre
Business & Economics
Book Series
International Business and Management Ser.
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
23.1 Oz
Item Length
9.3 in
Item Width
6.5 in
Additional Product Features
Dewey Edition
22
Target Audience
Trade
Dewey Decimal
658.81202854678
Lc Classification Number
Hf5415.55
Copyright Date
2005
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:295952998214
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Item location:
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Australia, Austria, Barbados, Belarus, Brazil, Canada, France, French Guiana, French Polynesia, Germany, Guadeloupe, Israel, Italy, Libya, Martinique, Mexico, New Caledonia, Reunion, Russian Federation, Spain, Switzerland, Ukraine, United Kingdom, Venezuela
| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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| Will usually post within 7 business days of receiving cleared payment. |
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