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Consumer Behavior Building Marketing Strategy, by Hawkins, 11th Edition Book

Lionheart-K13
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Condition:
Very Good
“Very Good - Excellent. See Item Description and Photos for Details!!!”
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Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Very Good - Excellent. See Item Description and Photos for Details!!!”
Educational Level
Adult & Further Education
Level
Business
ISBN
9780077294106

About this product

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0077294106
ISBN-13
9780077294106
eBay Product ID (ePID)
70868562

Product Key Features

Number of Pages
832 Pages
Publication Name
Consumer Behavior : Building Marketing Strategy
Language
English
Publication Year
2009
Subject
Marketing / General, Consumer Behavior
Type
Textbook
Author
David L. Mothersbaugh, Delbert Hawkins, Roger J. Best
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
56.7 Oz
Item Length
10.1 in
Item Width
8.7 in

Additional Product Features

Edition Number
11
Intended Audience
College Audience
Dewey Edition
23
Dewey Decimal
658.83420973
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. .

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Lionheart-K13

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