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McGraw-Hill/Irwin Series in Marketing: Contemporary Advertising by Wiiliam Arens

kansaschiro200
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US $14.75
ApproximatelyRM 62.35
Condition:
Good
“Includes CD-ROM,”
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Located in: Andover, Kansas, United States
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eBay item number:295213205655

Item specifics

Condition
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab
Seller Notes
“Includes CD-ROM,”
ISBN
9780071214254

About this product

Product Identifiers

Publisher
McGraw-Hill School Education Group
ISBN-10
0071214259
ISBN-13
9780071214254
eBay Product ID (ePID)
30257437

Product Key Features

Edition
9
Book Title
Contemporary Advertising
Number of Pages
Xlii, 617 Pages
Language
English
Topic
Advertising & Promotion
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Author
William F. Arens
Book Series
The Mcgraw-Hill/Irwin Series in Marketing
Format
Hardcover

Additional Product Features

LCCN
2003-065006
Dewey Edition
22
Dewey Decimal
659.1
Synopsis
Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
LC Classification Number
HF5821.B62 2004

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kansaschiro200

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Joined May 2000
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